Home cleaning care industry development status analysis

Fourth, China's home cleaning care industry segmentation field analysis

According to the data, in 2019, the market size of China's clothing cleaning and care industry was 67.8 billion yuan, accounting for 61.2% of the market size of the entire household cleaning and care industry, which is in an absolute dominant position. The growth of the market size of China's home care industry from 2015 to 2019 is mainly from the growth of the market size of China's clothing cleaning care industry.

According to the data, from 2015 to 2019, the market size of China's personal cleaning care industry increased from 8.6 billion yuan to 9.5 billion yuan, with a compound annual growth rate of 2.5%. The emergence of the novel coronavirus epidemic will promote the awareness of personal health and hygiene of Chinese consumers, driving the demand for personal cleaning and care products, and China's personal cleaning and care industry will continue to grow in the future.

With the rapid rise of China's economy, the market scale of residential furniture cleaning care industry continues to expand. According to the data, from 2015 to 2019, the market size of China's home cleaning care increased from 25.2 billion yuan to 33.5 billion yuan, with a compound annual growth rate of 7.4%.

Fifth, the future development trend of China's home cleaning care industry

1. Sustainability

At present, global warming is the biggest challenge for the future consumer economy, among which plastic pollution, especially microplastic pollution, makes the home care and personal care industry market face a major crisis, it is said that each wash will release 700,000 microfibers into the environment. The so-called microplastics refer to plastic microparticles with a particle size of less than 5 mm that enter the environment. Today, many governments are aware of the problem of microplastics and have implemented various governance measures, including banning the use of home care and personal care products containing microplastics and encouraging the reduction of plastic packaging in products.

2, open and transparent, natural and safe

As consumers see more disclosure of ingredients in food, beauty and personal care categories, they expect the same from home brands. Transparency will go beyond regulation to become an opportunity to increase consumer engagement and loyalty.

3. Green and efficient

The fear of chemicals and harmful bacteria has influenced consumers' choice of home care products, especially parents. Affected by chemical fear, consumers hope to find efficient and safe ingredients that can replace chemicals, and probiotics, bioenzymes and other ingredients have gradually become safe substitutes for chemical substances due to their green and high efficiency, and are favored by consumers.

Huajing Industrial Research Institute has carried out a detailed analysis of the development status of China's household cleaning care industry, market supply and demand, in-depth analysis of the industry upstream and downstream industry chain, enterprise competition pattern, etc., to minimize enterprise investment risks and operating costs, and improve enterprise competitiveness; And use a variety of data analysis technology to predict the development trend of the industry, so that enterprises can seize the market opportunities in time.