Not to be ignored in the printing field: special printing

In fact, special printing is not as the industry thinks - "the market is narrow and the amount is small". The statistics of the global printing industry in 2005 show that the global special printing output value has exceeded 130 billion US dollars. There is such a case, Japan has one of the largest printing company, is also the world's largest printing company, called Nippon Printing Company, the per capita output value of its workers is 100 million yen, but 35% of the company's total output value comes from special printing. The second largest printing company in Japan, called Letterpress Printing, is said to make $1 million for its thin, soft, dynamic 3-D prints alone. Japan's third largest printing company is called joint printing company, and there are more than 20 kinds of products made by special printing methods. Like these large-scale special printing enterprises in foreign countries there are many, why can not create such a large special printing enterprises in China?

Second, special printing has unique technical advantages

Special printing, as the name suggests, special types of printing methods, that is, different types of printing methods for ordinary printing methods. Special printing technology is mainly to study the printing process, printing materials, printing equipment and printing adaptability in some specific occasions. Special occasions mainly include: special uses, special printing principles, printing methods and special printing effects. The specific and unique technology of special printing is mainly the following aspects:

1, a variety of substrates

The reason why special printing appears is because ordinary printing cannot handle some special materials, so the most prominent advantage of special printing is that it can be printed on various types of substrates. First, the shape of the substrate is diverse, whether it is flat or three-dimensional, regular or irregular, special printing can be completed. Second, the substrate is a variety of materials, in addition to paper can also be iron, plastic, cellophane, cardboard, wood, ceramics, glass, and metal products. Third, the surface properties of the substrate are diverse, there are smooth, rough, uneven, uniform and so on. Fourth, the size of the substrate is diverse, large format and small format. Special printing is extremely compatible with the substrate, so that it can accept a lot of work that ordinary printing can not achieve.

2, the application field is very broad

Special printing can be used in many fields, such as packaging printing, fabric printing, building materials printing, securities printing, decorative printing, ceramic printing, glassware printing and so on. In these areas, many areas are still only special printing can contact the scope, special printing in these areas can even be said to be the champion.

3, unique printing effect

Special printing can make a unique printing effect. Such as three-dimensional printing three-dimensional effect, holographic printing anti-counterfeiting effect, woodcut watermarking simulation effect. The cultural relic reproduction effect of collotype printing, the display and temperature indication effect of liquid crystal printing, and the visual and olfactory unity effect of fragrance printing, etc.

4, proprietary printing equipment

The particularity of the printing process determines that special printing uses proprietary equipment. Although the exclusivity determines that these devices can only be used for the production of special printing, it also determines that these devices are targeted to engage in the production of special printing, which well ensures the efficiency of production.

The unique technical advantages make it impossible for ordinary printing to exist alone from special printing, which determines the industrial characteristics of modern printing: the function of ordinary printing and special printing.

Closing remarks

Special printing is developed on the basis of traditional printing technology. Although, at present, China's special printing industry has a certain industrial scale, and the relevant printing processing technology is increasingly perfect, but the domestic special printing market has not been well developed, and it is still far from the mature stage. Compared with developed countries, our special printing industry has a big gap in market size, product level, quality specifications and consumption level. However, the special printing market has great potential, for our country, as long as we work hard to develop the market and strive to improve technology, I believe that the future of the special printing industry is bright.