Shiseido's personal care business is officially independent and marketed to Chinese consumers under the name Fettings

"Our business strategy is to leverage the strengths of each brand, build a well-balanced brand investment structure, and provide a unique product experience to consumers across Asia, while achieving profit growth." "In China, we will continue to actively invest in the brand and promote the overall business development," Yoshida said. "The Chinese market is slightly lower than the Japanese market, but by 2026, the share of the Chinese market will surpass Japan and become our largest market."

Like many multi-brand groups, although Fettings currently has a large number of brands, the company does not rule out the future to consider the acquisition of new brands. "We will launch new products in appropriate locations throughout Asia based on the growth strategy of our company and our brands. On the other hand, in order to build a long-term relationship with existing customers, we will continue to polish the core products of each brand through continuous progress and technological innovation. Of course, in the future, as market trends change and the company's development strategy, the acquisition of new brands to expand the Group's brand matrix is also an option." Yoshida Jiro said, "In the future, Fitings will be closer to the needs of Chinese consumers, whether it is in product development, or in the communication and interaction with consumers, will not be limited to the existing experience, we will seek breakthroughs in continuous innovation, to create greater brand value."