Under the Star Mission model, we can support two forms of promotion, including short video and live broadcast, which can achieve the marketing objectives of our advertisers and its component styles respectively, as well as separate billing models. Currently, we support billing models including CPA, CPC, CPM and CPD.
02 The ability to magnetically gather stars
The first part briefly introduces the three products of magnetic Poly Star, and let's take a look at the service capabilities currently provided by Magnetic Poly Star.
Magnetic Poly star is one of our platform products, the core is to give advertisers a link service ability, while Poly star is also a marketing platform selling talent resources, so it is a very important point that we have the talent screening ability, so below we will be introduced from the service link, talent screening and matching two parts.
2.1 One-stop Full-link Service
We first from the service chain point of view, at present, there is a sound set of creator marketing service link support, including one-stop full link service from talent recommendation, talent and advertiser association, talent and advertiser matching, talent performance and advertiser evaluation.
· Talent recommendation, the current magnetic cluster star in the past can achieve multiple dimensions of talent screening. At the same time, the official will also give you some talent hot list and star label recommendation based on the massive big data mastered by our platform and some historical performance of the talent, to help you better screen the talent. At the same time, for some appeals of advertisers, we can also provide a customized talent package for different appeals.
· The establishment of talent and advertisers, the current product capabilities of magnetic star are able to support the capabilities including intelligent outbound and virtual outbound calls, which can help our advertisers better contact people, and then let the talent include higher efficiency and lower cost from receiving orders to content creation as soon as possible.
· Matchmaking between the advertiser and the talent, supporting some negotiations including debit orders, reminders, and then including our official assistance.
· From the perspective of talent performance, we will now have a perfect performance control system, including our official operation students to provide support, and we will introduce professional service providers to provide overall service support for talent performance.
· Advertiser evaluation. After the completion of the entire transaction, we also support advertisers to give feedback on the cooperation of the master and give an evaluation to the master.
2.2 Talent screening matches before - during - after the launch
From the perspective of talent screening and matching, Juxing created a set of creator star selection system, which can help our advertisers and agents accurately match the most suitable talent.
Before launching, the dimensions of creator selection include talent types, vertical labels, fan volume, fan portraits, historical works and story business works. At the same time, it will also be combined with, such as the acceptance rate of the history of the master, the evaluation feedback of the history of the master advertiser on his feedback, and the recent increase of fans and his fan activity, to comprehensively evaluate the effect of the creator.
In the launch, the product capability of magnetic star can also support the real-time monitoring of the work, once it is found that the work of this cooperation has become a trend of explosive, you can help the work to create explosive through the flow heating boost tool.
After the launch, we also include such dimensions as communication performance, creative performance, transformation performance and user behavioral feedback to help our advertisers do a better post-launch settlement, and also guide everyone's subsequent launch and cooperation.
About creativity
Chuang Quantity Intelligence Investment is a one-stop information flow advertising tool, At present, it can support the multi-account aggregation and programmatic advertising in the purchase channels at home and abroad such as giant engine, giant Qianchuan, Tencent Advertising (wide point Tong), wechat MP, Magnetic engine (Fast hand advertising), Magnetic Taurus, Baidu Marketing, Google adsfacebook Ads, Click-ID, etc. Serving more than 1,000 advertisers and agents, covering games, e-commerce, online services, reading, social networking, finance, education and other industries, with a monthly delivery consumption of more than 6 billion, is the leading delivery tool in the field of Trading Desk.
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