Magnetic cluster star, star video, star live, star task how to choose?

Magnetic star is a marketing platform formed around the fast hand talent resources, currently supports two major delivery scenarios, two types of talent cooperation models, a total of three types of products, this article will be divided into two parts, the first part introduces the magnetic star products and delivery links, the second part introduces the magnetic star provides what service capabilities.

The two major delivery scenes refer to the short video and live broadcast delivery scenes, and at present, you can choose to designate talents and recruit talents for cooperation.

Designated talent, that is to say, an advertiser I have a clear list of people I want to cooperate with, for example, I want to cooperate with white Xiaobai or Chen Doudou, in such a scenario, magnetic star has star video and star live two products, support advertisers in the video scene and live scene to place, the use of a price payment model.

Recruiting talent, it is somewhat similar to the bounty task model, that is, advertisers have clear marketing goals, not limited to talent, as long as these people can meet my goals, in such a scenario, you can use the star task of this product, it is the form of video and live broadcast can be supported, the use is paid according to the effect of the model.

01 Star Video star Live star mission

The following magnetic star specifically look at these three products: star video, star live, star task.

1.1 Star video

First take a look at the star video, advertisers can choose the talent according to their own promotion needs, the talent can be customized in the form of short videos after receiving the order to help advertisers achieve the marketing goals including application download, e-commerce orders and brand promotion.

The works of Star Video can currently be distributed in Kuaishou's global domain, covering the global domain, that is, the public domain and private domain of Kuaishou.

Private domain, including the master's home page and the attention of fans, can also achieve accurate user touch.

Public domain, including fast like discovery page, featured page, topic page, including massive public domain traffic pool, can get more user attention.

Let's take a look at the marketing appeals that Star video can currently support and its corresponding product components.

At present, star video can support three kinds of marketing goals, including e-commerce promotion, application download and brand promotion, the above three pictures are the magnetic star current product component style and its corresponding transformation link, we can see according to their own marketing goals are in line with which type.

1.2 Star Broadcast

The second star live product, advertisers can choose according to their own promotion needs.

After receiving the order, the master can help our advertisers through live broadcasting to achieve marketing goals including live delivery, application download, brand exposure and lead collection. At present, star live can support our special live and mixed live.

· Special live broadcast, that is to say, the master only serves the advertiser in one of her live broadcasts, including him doing his special goods, or doing some links for the brand's marketing promotion app download.

· Mixed live broadcasting means that in a live broadcast, the master can do services for multiple brands, such as the live delivery of this mixed scene.

At present, we have two kinds of product components on the star live, one is called a yellow car, and the other is called a small bell.

· Yellow car, it is a product component that can directly achieve live delivery of goods.

The Little Bell, which supports marketing goals such as branding, app downloads, and lead collection. Brand promotion is very simple, it is focused on the whole industry advertisers, should download the words are mainly for our games and online services such as advertisers. And then the lead collection is mainly targeted at our advertisers in industries like automotive and telecommunications.

1.3 Satellite mission

Let's take a look at the third product Star Task, Star Task is an efficient and lightweight matching platform for advertisers and talent.

After the advertiser publishes the task, the master will choose which task to accept and produce the content below the task requirements to help our advertisers achieve the needs including brand promotion, app download and lead collection.

At the end of the task, the advertiser will pay according to the actual effect of the master's work, the task, it is actually a one-to-many model, there are four main advantages.

· First, pay according to the results, so the cost of advertisers will be relatively more controllable, and the risk will be lower.

· Second, suitable for advertisers to do traffic penetration, because the star task is mainly aimed at the fast hands of the waist of the master, so the traffic potential is great.

· Third, its communication efficiency will be higher, we in the star task mode, will save advertisers and talent to communicate script and other links.

· Fourth, to help our advertisers to accumulate more assets of a brand, a task will have a large number of experts to help the advertiser to create and produce content, can produce a large number of such a material.