Ding Dong buy vegetables for the first time to achieve stage profit, pre-position mode and "commodity power" strategy has been verified

Secondly, in January this year, when we were completely unable to predict the subsequent epidemic, the management set a big goal of breaking even in a single month in December at the end of this year. We have never had any change in this goal, and we firmly believe that it can be achieved.

Finally, although the time to achieve full profitability has not changed, Q2 performance objectively optimized our annual loss rate and the amount of cash outflow, so in Q3 and Q4 this year, our loss and cash outflow compared with the same period last year will have extremely large optimization, next year we estimate that the company will still be positive cash flow. As of the end of Q2, our cash balance was more than 6 billion RMB. The bank and the company cooperated more closely, and the bank's short-term borrowings increased to 890 million yuan. In short, the amount of money we need to spend is low, and the balance is still quite large, so we see no cash flow risk at all.

4, the predicament of daily fresh, so that everyone has doubts about the pre-position mode. In addition, many competitors have repeatedly publicly sang down the pre-position model, I would like to ask, do you think the pre-position model can really run through?

Excluding the three months when the epidemic was severe, Ding Dong has continuously improved the loss rate for 10 consecutive months, and we are very confident that we will achieve comprehensive and sustained profit by the end of this year. So, we have a firm belief in the pre-position model. There are many, many analyses of the pre-position on the market. But people often forget that the most important key point to judge the merits of a model is what: is it really meeting the needs of users? Is it in line with the changing trend of user consumption behavior? Only the user's choice determines the success or failure of the business model.

Pre-warehouse mode, with the highest efficiency, the fastest delivery speed, can better control the quality of fresh, this model to meet the needs of consumers for a better life, to meet the young generation of different consumption habits. Because seeing this, we firmly believe that this is a business model with a bright future, and then push ourselves to make progress. We think that the gross profit margin of fresh electricity supplier is low, we improve the supply chain by making thick and strong; Everyone doubts that the loss is large, we through large order density and prediction, recommendation technology to improve, today's effect has been very good, the loss has been far lower than the traditional fresh business; We feel that the quality control of non-standard products is difficult, we standardize the process, increase manpower and technical investment, and now our quality control should be leading in the whole fresh food industry.