Behind the high quality reputation, what has Miniso done right?

As of June 30, 2021, Miniso has built a retail network of 4,749 stores in nearly 99 countries and regions around the world, including 2,939 stores in the Chinese market and 1,810 stores in overseas markets. The reason why it can maintain a stable and accelerated pace of global expansion is attributed to Miniso's lean management in the supply chain.

In fact, everyone's yearning and pursuit of high-quality life is an important driving force for the development of enterprises. Miniso has always taken quality control as the most basic and core work, promoted the high-quality development of the industry through innovation, better met the needs of the people for a better life, cast high-quality products with ingenuity, tree brand with quality, and created a world-renowned Chinese brand.