Bubugao financial digital transformation in the new retail era

With the emergence of new retail concepts, online and offline integration, experiential scenes, community-based services, digital marketing, and fine management and control have become the main themes of retail development. With the development of IT technology, the traditional retail industry is transforming into data-driven smart retail.

In recent years, BBK has opened the O+O strategy, opened up online, returned to the entity, rebuilt the global supply chain, and gradually transformed into a digital enterprise. The successful transformation is inseparable from the innovative and efficient financial management system and the support of financial sharing service center.

So what are the highlights of BBK's shared digital transformation? FSSC specially invited Liu Xiangning, General manager of Financial sharing Service Center of BBK Group, to share those successful transformation experiences and secrets.

Liu Xiangning is currently the general manager of financial sharing Service Center of BBK Group. He has served as the financial director of the Real Estate Division of BBG Group and the project director of the Group Financial sharing Service Center. He is good at diversified group financial management and control and information construction.

Successfully organized and implemented the launching of Oracle and Mingyuan ERP systems in BBG Real Estate Division. In 2014, organized and completed the construction of BBG Group's financial sharing center, and led the self-research and development of the core system SSOA, which obtained the national software technology copyright. At the same time, it won the Excellent Practice Award of China Enterprise Financial Sharing Center in 2018 and the Asia-Pacific Smart Financial Sharing Best Practice Award in 2018 and 2019 for two consecutive years.

First, Bubugao overview

BBK Group was founded in March 1995 in the hometown of the great man Xiangtan, Hunan province, in 2008, BBK commercial chain Co., Ltd. was listed on the Shenzhen Stock Exchange, is the first Chinese private supermarket chain company listed.

The Group is committed to becoming a leading commercial and service operator in China, and implements the Great Southwest strategy for offline development. The Group has 692 multi-format physical stores in Hunan, Jiangxi, Sichuan, Chongqing, Guangxi, Yunnan and other provinces and cities, and has won the retail champion in Hunan and Guangxi for many years.

Tencent and Jingdong have invested more than 1.6 billion yuan, which is one of China's top 500 enterprises, China's top 100 chain companies, and top 10 commercial real estate brand value. It has more than 10 kinds of business formats, such as supermarkets, department stores, home appliances, e-commerce, catering, convenience, real estate, logistics, etc., with sales of 41.5 billion yuan in 2019. BBK commercial chain hereinafter referred to as BBK.

During the epidemic period, all the supermarkets of BBK operated as usual, implemented the measures of staff ceaseless rest, commodity price did not increase, and actively deployed livelihood and defense materials. In order to ensure the timely supply of grain, oil, rice and eggs, vegetables and fruits, masks, alcohol, disinfectant and other materials for thousands of households, countermeasures were taken as soon as possible:

1. Response during the epidemic -Better purchase

During the epidemic, Bubugao actively promoted online and community group buying business, such as: Better purchase mini program, Better purchase to physical supermarket stores for the performance of orders covering the surrounding 3 km community, access to Meituan, Jingdong, hungry me and other platforms, through the store to obtain orders, delivery from the store, the distribution of "90 minutes" and "select time" or "self-pick", so that residents "do not leave the house" to eat vegetables and use assured supplies.

2. Response during the epidemic -POP Mall

Cooperate with JD.com and Tencent to establish a wechat POP mall with Better Buy wechat mini program as the carrier, allowing enterprises and merchants to enter, give full play to Tencent's social traffic and scene advantages, and connect online and offline, merchants directly connect with Jingdong Mall in terms of goods, inventory and other aspects, enjoy the agent operation and all-domain e-commerce services, and users can choose freely. Enjoy the national free mail service and quality after-sales service.

3. Response during the epidemic - Small steps

Set up a small step of good fresh, to the standard prosperous optimization, daily good fresh. It serves the residents of the community outside the three-kilometer range of the store, and complements the home platform "Better Buy".

Adopt the next-day community group purchase mode, place orders through wechat community order collection and mini program, enable its own logistics distribution, and order from the warehouse to the community. In early February in Changsha and Xiangtan pilot, the number of services in the month reached 200 communities, the average daily order volume per community reached more than 100 orders, during the epidemic period to provide convenience for community residents with inconvenient travel.