Subvert traditional food and beverage digital competition strategy, multi-dimensional reconstruction under new retail

Under the premise of opening up all channels online and offline, the brand sets user labels through content banks, and "thousands of faces" intelligent push to accurately reach consumers. Establish a global membership growth system, provide benefits and incentives for members, and conduct personalized membership level management. Lock high-value users, cultivate loyal users, empower channel operators to pull new fission, and achieve user secondary access. Upgrade marketing automation by implementing the full journey of user operations from acquisition to retention to continuous value discovery.

The continuous evolution of the "man-goods - market" model

Qunshuo software

As the distributors involved in the production and operation of the food and beverage industry become more and more dispersed, brands need to use digital tools to break the original data information islands. To achieve multi-level visual management of distributors, agents, service providers and other channel partners, accelerate decision-making.

In the face of the persistent price war, brands must fully tap the business improvement space of each distribution channel and set up incentive mechanisms. Enable the manufacturing side to link the marketing side, insight into the market feedback user data. Under the new situation, it breaks through the production and operation mode that has lasted for many years inside the old food and beverage giants, optimizes warehousing and distribution capabilities, and reduces logistics costs. Improve business efficiency within the enterprise and restructure the consumer experience.

"Sale-use-evaluation" brand value upgrade

The food and beverage industry is currently saturated with product markets, and developing more products may not be enough to win long-term advantages, while optimizing the service experience beyond products often expands growth opportunities. The current star rating system of the food and beverage industry is no longer enough to meet the personalized consumption upgrade, requiring enterprises to establish a high-quality and instant after-sales service evaluation system.

In the food and beverage industry, safety is of Paramount importance, and brands need to hit a combination of service evaluation and after-sales response. At the service evaluation level, Qunshuoxing enterprise service data platform can break through the traditional evaluation mechanism, and the brand can supplement the digital service evaluation tool in the process of private domain traffic operation. Personalized design of the evaluation process, users can conduct multidimensional evaluation of product design, price and sales service, and each process can receive instant feedback and analysis.

On the level of product safety, Qunshuo hopes to help consumers check the expiration date of food and beverages in a convenient way. Add one thing one code component to the Qunshuoxing enterprise service data platform, and consumers can activate the expiration date prompt service by scanning the product QR code after the payment process. Call center customer service management system provides users with all-weather online service consultation, service progress users can see the whole process. From food safety for consumers to customized services that match product functions, the digital upgrade of the service evaluation system not only creates a high-quality consumption experience for users, but also establishes a positive interaction with users.

Brand advantage will become the main battlefield in the future. To enhance the brand value is to avoid the vicious circle of price war, the most important thing to upgrade the enterprise strategy. Information aggregation and community operation platform will become a digital solution for brand emotional expression, through the platform for supply and demand release, online negotiations with partners, cross-border joint branding of food and beverage industry and other industry brands, through vertical information sharing to deliver a sense of faith in the brand values, to help brands subvert the past brand image, successful "circle".

In the future, Qunshuo Software will continue to conduct scenario-based discussions around market, sales, service and brand, and dig deeper into the digital engine of multi-dimensional reconstruction of the food and beverage industry.