H1 Global Food and Beverage Trends for 2023, analyzing 4 major innovation opportunities

After the impact of the epidemic for three years, for many industries and enterprises, 2023 is undoubtedly a restart year with numerous hopes. In the blink of an eye, more than half of 2023, in the past six months, macro policies have gradually repaired the economy, the offline doors that have been snubbed for three years are filled with familiar human fireworks, and the cultural travel around the country has also opened the long-lost "special forces" model.

However, looking at the entire consumer market, the market situation seems to be a little different from the "rabbit flying forward" that people have been looking forward to for a long time, and the consumption classification is a fact of sight. On the one hand, everyone's consumption demand is constantly upgrading, and the demand standard is also improving; On the other hand, consumers have also closed their wallets and returned to the rational, on-demand, and measured nature of consumption.

In the face of the increasingly mature consumer market and the increasingly segmented and crowded category track, how to better understand the needs of consumers, establish closer and effective communication with consumers, and make innovative products that consumers are willing to pay for and satisfied with is the common challenge faced by many food and beverage brands.

The market is still variable, and the brand still needs to be solved. In this context, FDL digital food proposes to launch the "2023H1 Global food and beverage Trend Analysis" report by analyzing more than 300 new food and beverage products at home and abroad, and summarizes four high-potential innovation tracks from it, hoping to help everyone get valuable product innovation inspiration and help the consumer market continue to grow.

Trend 1: Healthy ingredients

With the continuous awakening of national health awareness, people's demand for health is also accelerating into the daily diet scene. Eating and drinking have become the necessary self-cultivation in many people's minds.

In terms of healthy eating choices, more and more consumers tend to prefer a more flexible diet, taking the initiative to reduce sugar intake, increase the variety of food choices, and consider choosing low-carb water products. The survey data also shows that 82% of consumers worldwide say they have improved their health through diet changes, and 61% of consumers say they will increase the cost of diet changes in the future.

In order to meet the increasing pursuit of healthy and diversified dietary needs of consumers, FDL food advocate according to the 2023 H1 global food and beverage new product summary found that at present, not only the concept of "ingredient subtraction" has become the mainstream innovative way, but also the "nutrition enhancement" concept products represented by "high protein" and "high fiber" are increasing.

1, ingredients first, to create less and better diet optimal solution

With the continuous improvement of people's health knowledge and awareness, the understanding of sugar reduction and sugar control has become more and more in-depth, and more and more consumers have begun to reflect on and change the traditional high-carbon and high-fat diet. At the same time, after experiencing the COVID-19 pandemic, people are more willing to choose foods and beverages that can bring unique nutritional value in daily life, thereby improving their health.

In the pursuit of component subtraction, fat reduction, sugar reduction, and card reduction have become the TOP3 component subtraction methods that most meet consumer demand in the world, and these three "subtraction programs" are also developing toward the trend of zero fat, zero sugar, and zero card.

In addition, the low-carb diet is also becoming a new trend in global consumption. Research data show that the global low-carbon diet market size reached 27 billion US dollars in 2022, and is expected to grow to 42 billion US dollars by 2027, with a compound annual growth rate of 9.2%. Among them, the Asia-Pacific region is the largest market, accounting for more than 40%, mainly benefiting from the consumer demand of China, Japan, India and other countries and regions.

When it comes to the need for a "nutritionally enhanced" healthy diet, the data shows that 84% of consumers worldwide are willing to pay a higher premium for protein-rich products, while 60% of consumers say the quality and content of protein is their biggest motivation for buying. In addition, the concept of fiber reinforcement has also attracted the attention of consumers, and has become a highlight of differentiation for many domestic and foreign brands.

2023H1 Global food and beverage trends show that 28% of new products advertise low sugar, low fat, low calorie and low carbohydrate water; The number of new products boasting high-protein and high-fiber concepts accounted for 15 percent.

| Product Case

Swedish brand N! CK'S introduces Swedish-style ice cream, which includes 7 new flavors: Mint Choklad, Salta Karamell Swirl, Vanilj Choklad, Triple Choklad, Peanot Choklad Krunch, Strawar Swirl and Choklad Choklad. It is reported that the new product is not only rich in nutritional value, but also has no added sugar, low carbohydrate content and low calories, aiming to meet health-conscious consumers who seek sweet foods.