The Rising stars of personal care Brands

Personal Care Industry Research: What are the rising stars of Personal care brands?

From the primary market can be seen, short video MCN seems to have become the object of various capital chase. In January 2021, White Rabbit Video, A short video MCN institution with head beauty master Luo Wangyu, received nearly 100 million yuan A+ round of financing. At the end of December 2020, Baidu invested in short video mcn agency Mu Cloud Culture, and the two sides have reached an exclusive signing of the first four head creators. And Ali Pictures has long begun to lay out the pan-entertainment content marketing MCN company Tao show light, with the "short video + live" two major plates as the core, Tencent has already invested in ivy culture, big goose culture and other institutions.

Personal Care Industry Research: What are the rising stars of Personal care brands?

2. Industry overview: The proportion of China's personal care products consumption in the global market has increased

2.1. Market overview: The market size has exceeded 450 billion yuan, and the medium - and long-term development potential remains high

Although the personal care industry has been affected to a certain extent during the epidemic, the market has high long-term development potential. The size of China's personal care market grew to 458.7 billion yuan in 2019, far exceeding the 305.8 billion yuan in 2015, with a CAGR of 10.7%, and is expected to grow to 701.4 billion yuan in 2024, with a CAGR of 8.9%. Under the severe impact of the new coronavirus epidemic, data from the National Bureau of Statistics show that the cosmetics category will still achieve 9.5% growth in 2020.

Personal Care Industry Research: What are the rising stars of Personal care brands?

The proportion of China's personal care products consumption in the global market scale is on the rise. Since 2011, China's share in the global market has surpassed Japan to become the world's second largest cosmetics market. According to IIMedia Research, China's share of personal care consumption in the global market increased from 9% in 2013 to 11.8% in 2019, and is forecast to reach 12.9% in 2021. Domestic emerging brands such as the perfect diary of Yi Xian e-commerce, small Odin, the first to seize the domestic sinking market.

Personal Care Industry Research: What are the rising stars of Personal care brands?

2.2. Market segment status: There is room for further growth of Gecare segment circuits

Compared with the developed countries, China's per capita personal care consumption there is a significant gap, large floating space. Taking the makeup market as an example, China's per capita consumption of makeup products in 2019 was about 39 yuan, while Japan, South Korea and the United States were 421 yuan, 321 yuan and 390 yuan, respectively. Chinese makeup consumers are young and low-line. Euromonitor data show that compared with European and American markets, the penetration rate of China's makeup market, especially in cities below the second and third tier, still has room for improvement.

Personal Care Industry Research: What are the rising stars of Personal care brands?

2.2.1. "Skin care" and "makeup" products have broad prospects and large room for growth

Skin care products account for most of the consumption in the personal care market, and the makeup market has great potential. The epidemic has driven the emergence of hot spots such as "mask face" and "mask makeup", as well as more and more attention to skin care ingredients, and black technology that can also beauty at home. The concept of skin care raised at home during the post-epidemic period has heated up the market, the rise of "mask makeup" has driven the sales of eye makeup products, and the problem of "mouth cover face" has made anti-acne and anti-allergy skin care and repair facial essence widely popular. From 2016 to 2019, the proportion of skin care consumption in personal care consumption increased from 50.6% to 52.4%, the growth rate increased from 6.6% to 13.3% and is expected to reach 14.7% in 2023. The proportion of makeup consumption in personal care consumption increased from 8.3% in 2016 to 12% in 2019, the growth rate increased from 11.4% to 25.3% and is expected to reach 27.4% in 2023. At present, the vast majority of domestic skin care brands are distributed in the middle and high-end, popular gradient, and some brands have begun to enter the high-end market of "anti-aging".

Personal Care Industry Research: What are the rising stars of Personal care brands?

Male appearance level economic awakening, the future market or can be expected. According to IIMedia Consulting data, the retail scale of male beauty in China reached 15.89 billion yuan in 2019. At present, men's awareness of the improvement of their own appearance level is increasing, and the demand for personal care consumers is obvious. Ingredients and efficacy, cost-effective and brand protection are the three most concerned factors, which promote the development trend of diversified and refined skin care products and makeup products.