The Rising stars of personal care Brands

Personal Care Industry Research: What are the rising stars of Personal care brands?

With the advantage of entering online channels earlier, domestic makeup leading enterprises enjoy the dividends of personal protection penetration in the process of upgrading low-line cities.  Founded in 2016, Yi Xian e-commerce with the perfect diary to cater to the mass makeup market, focusing on young women's small Odin to lead the domestic makeup trend.

Personal Care Industry Research: What are the rising stars of Personal care brands?

2.2.2. The scale of hair and body care industry continues to expand, with high demand for middle and high-end products

The rise of the "appearance level economy" has led consumers to chase the finer details from head to toe. The retail sales of China's hair and body care market rose from 66.2 billion yuan in 2015 to 77 billion yuan in 2019 and will reach 82.2 billion yuan in 2021.

Personal Care Industry Research: What are the rising stars of Personal care brands?

Consumer demand for mid - to high-end hair and body care products is strong. The consumer demand for hair care products is mainly concentrated in the two directions of anti-hair hair growth and fragrance care, while body care consumers are more concerned about the efficacy of neck wrinkling and hand and foot moisturizing and exfoliating products. The popularity of e-commerce has spawned the "house economy" and led to the accelerated development of new consumption patterns. According to IMedia Consulting data, among the categories of goods online purchased by Chinese netizens, the purchase proportion of washing and care products has reached 40.8%. Domestic emerging brands, such as Adolf, use satellite TV variety titles to promote product functional effects, and expand brand influence with the help of traffic dividends.