The Rising stars of personal care Brands

1. Personal care market consumption upgrading, the rise of domestic brands differentiation

1.1. The fair has achieved full industry chain coverage, and there is room for further growth in the personal care market

The first US Expo after the epidemic, the new trend, the performance of domestic brands. With the three main themes of "Internet, Science and innovation, sustainability", we have realized the whole industrial chain coverage covering daily chemical line, supply chain, professional line, new channel and rehabilitation industry. This year's exhibition not only set up traditional personal care categories such as skin care, makeup, hair and body care, and washing products, but also opened up new themes such as medical health, light luxury, etc., diversified to lead the integration and innovation of beauty industry resources, and seize new opportunities for market development.

1.2 Domestic brands want to rise, need to follow the five trends of the individual care market from the United States Expo product composition and exhibitor channel structure analysis of the five new trends of the individual care industry:

1) Under the influence of the epidemic, repair and anti-sensitivity have become the mainstream needs, and Fuerjia locates the effect of repairing the skin's own barrier, conforming to the mainstream beauty trend.

2) The younger generation of consumers have formed an experience-oriented consumption trend, and Iska has driven China's wash and care market to enter the upgrading era as a selling point.

3) The concept of "clean skin care, natural skin care" is popular

4) Beauty equipment, breast slimming anti-aging and other body care, freckle acne whitening and other facial care products are hot, the medical beauty market can not be underestimated.

5) Exhibitors have transformed from traditional offline sales to multi-channel operation models such as e-commerce, wechat business and beauty salon lines.

1.2.1. Trend 1: Under the influence of the epidemic, repair and anti-allergy have become the mainstream needs of skin care

In the post-mask era, repair and anti-sensitivity have become mainstream skin care trends. In the context of the epidemic, 50% of consumers pay more attention to skin care, and gradually establish a healthy skin care concept during the home period, and more than 60% of consumers have skin allergies, breakouts, and enlarged pores in the post-mask era. 57% of male consumers experienced skin problems after wearing a mask, and 69% of female consumers experienced skin problems after wearing a mask. The factors that different genders are most concerned about in choosing "mask face" skin care products include product safety, efficacy and product ingredients, and they have higher trust in professional dermatologists and expert opinions.

Personal Care Industry Research: What are the rising stars of Personal care brands?

1.2.2. Trend 2: Experiential consumption becomes a trend, and Gen Z is willing to pay a high premium for appearance level

The young generation of consumers have formed an experience-oriented consumption trend, and the high-end market has risen rapidly. Since 2016, the domestic high-end personal care market has seen growth, and the popularity of consumption upgrading and appearance level economy has prompted consumers to pay a high premium for the United States. International brands are concentrated in the popular, high-end, high-end and luxury categories, classic domestic and new domestic brands, the vast majority of distribution in the brand pyramid of the high-end, popular, extreme cost performance gradient. New domestic brands have performed brilliantly, and some brands have begun to expand their frontiers in the middle and high-end markets.

Personal Care Industry Research: What are the rising stars of Personal care brands?

Internet native Z era, online consumption power is high. Generation z refers to people born between 1995 and 2009, who have been surrounded by high technology such as the Internet since childhood. Their per capita disposable income exceeds 3,000 per month and they are willing to pay for their appearance level and fashion. According to iResearch, the purchase rate of beauty and skin care products is as high as 94%. For personal care products, Gen z values product efficacy and ingredient safety most, followed by product reputation, and is willing to pay a high premium for this.

Personal Care Industry Research: What are the rising stars of Personal care brands?

Iska (838858) launched the main functional head care products and body care products, leading the domestic exquisite bath culture. Head care products cover the "salon hair quality management expert" series, herbal peptide anti-depilating hair health series, fragrance care series, etc., to prevent depilating care and as a selling point. Body care products include coffee wake up body care series, niacinamide whitening care series, etc., and also launched a new magic series, gradually opening up a "new track" in the field of beauty and skin care. And launch private customized projects to provide consumers with exclusive services, closely grasp the needs of Generation z.