"2023 McKinsey China Automotive CEO Special Issue" released! Driving to 2030 - the auto industry race

Great expectations are under control

For a long time in the past, "trial and error" is the core magic weapon for Chinese car companies to achieve accelerated development. In the creation, promotion and iteration of new brands, new models and new technologies, Chinese car companies have felt the pulse of the market through rapid "trial and error", which has profoundly affected and even changed the trend of the industry. And investors' preference for "storytelling" also objectively provides endless ammunition for "trial and error." However, with the change of the overall environment and the change of the industry valuation logic, the living space of the "trial and error" strategy will be greatly compressed. The monetary loss is secondary; In the auto industry's race to 2030, the consequences of wasting precious time are even more serious. In a word, through the continuous "trial and error" to clear the direction of progress, and even poor quality decision-making caused by "mistakes" tolerance as "trial and error", will no longer have a place!

It is said that "the world can be acquired immediately, but it cannot be ruled immediately." Facing the upsurge of the new era of China's automotive industry, as the world's leading management consulting firm, McKinsey is willing to use its business thinking and industry insights accumulated over many years, its consulting tools have been tempered, and its strong strength in emerging fields such as artificial intelligence, big data, and carbon reduction. Share, create and win with many corporate partners in the transformation practice of China's automotive industry! This is why we are publishing the 2023 McKinsey China Automotive CEO Issue.

In this special issue, we will present the following:

1. Market Insights: What impact has the development of smart electric vehicles brought to the overall industrial landscape? How has consumer brand perception and car buying habits changed as a result? Riding on the east wind of intelligent electric vehicles, where will Chinese car companies go overseas? We will present them to you in the Market Insights section of this special issue.

2. Excellent products: Technical ability is the foundation of car companies. In the era of smart electric vehicles, the capture of emerging consumer demand for vehicles, technology development, feature release, and differentiated product experience will be critical. At the same time, the importance of an efficient research and development system for the profitability of electric vehicles is self-evident. In the Exceptional Products section of this special issue, we will discuss related topics.

Excellent marketing: The natural preference of the new generation of consumers for online channels, as well as the technical characteristics of intelligent electric vehicles themselves, make the traditional marketing model more difficult to establish itself in the era of intelligent electric vehicles; Therefore, car companies must accelerate the construction of a new omni-channel marketing model. We will explore this in detail in the Marketing Excellence section of this special issue.

3. Operational excellence: Affected by a variety of different factors, supply chain turbulence and uncertainty will continue for a long time to come. This will undoubtedly challenge the multi-dimensional operation capabilities of car companies such as procurement, production and financial management. The importance of building and strengthening supply chain resilience to maintain business sustainability will continue to increase. We will explain this in the Operational Excellence section of this special issue.

4. Low-carbon road: For the automobile industry, carbon reduction is not only a challenge, but also a responsibility and an opportunity. No matter how to choose the path of low-carbon development, car companies should accelerate the implementation of no-regret measures and strive to gain the lead in the creation of long-term low-carbon competitiveness. We present our views on this in the "Path to Low Carbon" section of this special issue.

"Insist on green mountains do not relax, standing root original in the broken rock." I sincerely look forward to working with ceos who are interested in stepping on the world stage to map out the future of China's automotive industry.