In the face of an aging population, what are the "pain points" in the nursing industry?

Among the 31 care companies, 15 have received capital support, of which only 2 are located in the B round and later, the overall development of the industry is not mature, and the profit model is also being explored.

From the perspective of the direction of capital, the field of home care intersecting with the Internet is more popular, both because of its asset-light operation model, but also because of the current home-based care needs of "9073", that is, to the needs of the elderly as a breakthrough, combined with the Internet platform innovation service model, such as Xiaobai home care, Qingsongkang care, to carry out O2O home care and other businesses.

Since the payers of elderly care are not the elderly themselves, but their children, embracing the Internet has become an important way to broaden the service surface.

Observing the above enterprises, according to the different services and models they provide, they can be divided into the following four categories:

Home care

The number of disabled elderly in the home setting is large, but it is precisely this group that is furthest away from professional medical care. This model of elderly care service is the most "light", and the nurse home industry report published by the artery network also pointed out that medical staff provide medical services for the elderly at home, which may evolve into the key link of home care in the future.

For example, Qingsong health care, medical home, Xiaobo home care and other platforms are targeted at home scene nursing services, in the O2O model, to provide nursing staff, nurses home service.

In terms of the standardization of nursing, Xiaobo Home Care has established a unique door-to-door nursing process standard to maximize the control of risks in person-to-person services.

In the door-to-door elderly care enterprises, there are self-supporting service teams including Qingsongkang care (employee system and contract system are both), Xiaobo home care (all home nurses are employees of the company), and Ermaocare. The characteristics of such enterprises are that the service is more customized and standardized, and the positioning is also tilted to the middle and high-end.

Grassroots community care

The community care model, that is, day care centers, elderly care homes and other "doorstep" elderly care, can provide the elderly with basic services such as life care, rehabilitation physiotherapy, spiritual comfort and emergency assistance, as well as additional services such as entertainment, education and making friends.

With the gradual market-oriented development of elderly care, there have been various forms of model exploration, such as public-private partnership through PPP, government investment rental, and private construction community operation.

Among them, the government's operation subsidy support, or provide venues at low prices or even free of charge, so that the operator's assets are more "light". In the continuous exploration of the needs of the elderly, combined with door-to-door service, mutual assistance for the elderly, a variety of service platform operation and other resources, community care gradually bid farewell to the previous "do not make money" mindset.

For example, in cooperation with the Haidian District Government of Beijing, Youyouwanjia has built the first community embedded medical and nursing combination small old-age care institution - Youyouwanjia Old-age Care Center, Xueyuan Road, Haidian District, in Building 5 of Erlizhuang Community, and has operated two types of institutions, "community health service station" and "old-age care center", among which the community health service center is public and private. The elderly care center is operated independently to realize the elderly care and nursing of small and micro institutions in the community.

In addition to the elderly care services carried out by enterprises in the community, it also includes pilot practices based on community health service centers at the national level.

In July 2017, Anhui Province carried out the training practice of senior nurses at the grassroots level, selected senior nurses in hospitals, and went to community health service centers and township hospitals after training and qualification certification, invigorated nurse resources, and innovated urban medical union. The project was first piloted in Luyang District, Wuhu City and Bengbu City of Hefei.

Zhang Guangpeng, director of the human Resources Research Department of the Health Development Research Center of the National Health Commission, said that senior nurses to community centers mainly play several roles:

First, as a connection link of the medical union, promote the contact between the upper and lower institutions and institutions;

Second, for the grass-roots community health service center to do business guidance, "such as infection management, nursing management, grass-roots institutions, many community centers, the priority is not a large hospital specialist, but want to need infection management, nursing and other aspects of guidance and support."