Pre-position includes

There are reasons for this, and it is also likely to be influenced by Gao Rong Capital's new partner, Chen Yaochang.

Mr. Chan has extensive retail experience, having served as President and CEO of Walmart China and Executive Director of CP Lotus. Walmart is also one of the retail giants layout pre-warehouse model, in early 2018, Walmart and Jingdong logistics cooperation, in Shenzhen Uncle Sam member store to implement pre-warehouse model, 40 minutes delivery.

In February 2018, Chen Yaochang joined Gaorong Capital, and in May, Gaorong Capital invested in Ding Dong Maicai. In January 2019, Chen Yaochang attended the fresh suppliers Conference of Ding Dong Maicai in Shanghai as a strategic advisor of Ding Dong Maicai.

02

By 2018, the daily fresh is undoubtedly the first in the industry, the monthly turnover of the end of 2017 exceeded 280 million, and the order volume was 3 million. At the beginning of 2018, Daily Fresh achieved revenue balance in the Beijing area, and began a regionalization strategy to increase investment in the East China region where Shanghai is located. Ding Dong, a rising star, is also booming.

After long-term observation, investors have a more systematic and in-depth understanding of the pre-position model, and basically locked in the momentum of these two platforms.

Chen Yaochang, a new partner of Gaorong Capital, saw this project after the company invested in the pre-A round of Ding Dong Buy food, and he found that the data such as the re-purchase rate of Ding Dong Buy food was much better than he imagined. Chen Yaochang estimates that if it reaches 30% of the market share in Shanghai, that is about 20 billion yuan of scale, Ding Dong Buy food will have 1,000 pre-positions, which is very powerful. In his view, the pre-position mode has come at the right time. Since then, Gaorong Capital has continued to bet on series A+ and Series B.

Ding Dong Maicai immediately opened the rush mode, as of October 2018, Ding Dong Maicai built 119 pre-storage warehouses, double the same period last year, covering most of the communities in Shanghai.

Today's capital Xu Xin, who had lost in the U shopkeeper, also publicly expressed optimism for the first time about the fresh to home appliances characterized by the pre-position warehouse. In December 2018, Today Capital participated in the investment of Ding Dong Maicai. In January of the following year, Xu Xin stood on the platform of the 2019 Fresh Suppliers Conference held by Ding Dong Buy Food. In this activity, Xu Xin mainly said two points: optimistic about the pre-position mode; Watch Ding Dong buy food.

In Xu Xin's view, Ding Dong has unique advantages among competitors in the same model: vegetable category, high-density distribution of pre-warehouse, and high permeability bring high frequency of use; The delivery is fast enough to meet the needs of the user's kitchen scene.

Xu Xin believes that high frequency just need to be the entrance of traffic, in the foreseeable future, the platform can sell wine, can also sell quilts in winter and summer to sell seats, there is a flow of the entrance will have the future. This is also the basis for her to judge that the fresh track can run out of the e-commerce giant.

Ding Dong Buy vegetables entrepreneurial team has the experience of Ding dong community, and mainly veterans, to create Ding dong buy vegetables "iron army" distribution team, the execution is very strong. Those are all plus points. This round of Capital Today investment, Sequoia China also joined.

At the end of 2018, the number of pre-positions of Ding Dong, which was established less than two years ago, in the Shanghai area opened to 200, with a daily order volume of about 150,000, an increase of more than 100 times in a year and a half, and GMV reached 740 million yuan. In 2019, Ding Dong Maicai began to go out of Shanghai and build warehouses across the country, and by December 2019, Ding Dong Maicai had built nearly 600 pre-warehouses.

The company raised only one round that year, but it raised $450 million, led by Goldman Sachs, Tencent, Time Capital, and Davis Selected Advisers.

In 2018, the data of Daily Youxian still led its peers, with GMV 4.7 billion, which was nearly 7 times that of Ding Dong Shopping. It has also done well in eastern China. In 2018, the daily GMV in East China increased by 7 times, and the number of advance warehouses in Shanghai and surrounding cities was 400, achieving a monthly growth rate of 30% in the first half of 2019.

At this stage, more traditional retailers were inspired by the pre-warehouse, such as Jingdong's 7FRESH and Alibaba's Hema Fresh, using the model of pre-store and post-warehouse, choosing a location close to the community, which can both consume in the store and deliver instantly.

The epidemic has brought the development of the pre-warehouse to a climax. Daily fresh Wang Jun said that the epidemic has brought more than two years of penetration speed to the entire fresh food industry. During the New Year's Eve to the fourth day of the day, the paid-in transaction volume increased by 321% over the same period last year, and the unit price of customers rose from 80 to 90 yuan to 120 yuan.