Global Food & Beverage Innovation Trends Insights 2020-2023: Food & Beverage Consumer Insights

Five, the four basic points of dietary development trend

1. Health has received unprecedented attention

Price factors may temporarily affect the development of diet, but health issues remain the most important concern. By choosing more natural products and using simpler processing methods, consumer confidence in food safety is enhanced. In short, simple is best!

2. Social responsibility at the dinner table

With regard to food, a label or a certificate of origin alone no longer provides sufficient protection for consumers. Ethical and liability issues are becoming more complex and extend to the whole industry chain, as influential statements we have become accustomed to, such as "field to table" and "mud to mouth," do affect consumers. In the future, consumers will demand more clear and tangible evidence that companies are fulfilling their social responsibilities without incurring additional costs.

3. More joy, share fun +

Although the world is still in uncertain times, for many people, food can still bring comfort and joy. At the same time, as people take more social responsibility into account in their food choices, food is bringing happiness with new flavors and beneficial effects.

When the economy is down, it is difficult for catering companies to retain the best parts for minority groups based on purchasing power considerations. However, this does not mean that consumers can accept guilt. On the contrary, consumer demand for innovative diets is even stronger.

4. Diversified digital services

The combination of food and digitization at the consumption level has made various terminal devices, including smartphones, more connected to consumers. Digital technology has opened the door to new ways for consumers to access products, information, information and more. More creativity and fun, content services, massive information through digital technology to serve consumers.