The general trend of the used car industry

Key word one: transformation

Brokerage to distribution is the general trend

Digital transformation is a must

The transformation of the used car industry actually contains two meanings: the first is the transformation of the business mode, and the second is the digital transformation.

1, brokerage to distribution, the trend is irreversible

Since the beginning of this year, the fluctuations in vehicle prices caused by the price reduction of new cars have soon been transmitted to the used car market, dealers are more cautious about the sale of cars, and the entire used car industry is facing the triple test of demand contraction, supply shock, and weakened expectations.

According to the China Automobile Circulation Association survey data, in recent years, the loss of second-hand car dealers as high as 92%, it can be said that survival and development has been severely challenged.

With the introduction of the New Deal, the second-hand car trading from the brokerage model to the distribution model has been an irreversible trend.

Although the current comprehensive understanding and implementation steps of the New Deal for second-hand cars in various regions are not unified, coupled with the inherent habits of second-hand car practitioners in the way of personal stock trading for many years, they can not adapt to the changes brought by the New Deal in the short term.

However, the industry transformation process in the face of pain is the industry change must deal with the subject. At the same time, the business transformation has also brought unprecedented opportunities in the history of the development of the used car industry, the majority of dealers should learn to follow the trend and take the initiative to change under the guidance of the policy, otherwise they will face the situation of switching industries without transformation and even being eliminated.

2. Digital transformation enables the trading market to enhance its competitiveness

In the second-hand car circulation is also facing the landing of the New Deal, the transformation and upgrading of the key stage, the second-hand car trading market operation service main body is also facing unprecedented challenges and changes.

Different from foreign countries, domestic second-hand car trading, especially independent car dealers, shows the characteristics of cluster development, and more than 1,000 trading markets are an important carrier for tens of thousands of independent car dealers.

Digitalization has become an important tool to promote the transformation of various industries. Under the new situation, how to break the tradition, find the market positioning, seek a new business service model, and use digital and information services to build a new transaction ecology and new pattern is the development path that the second-hand car trading market has been seeking at this stage.

Chen Jian, chairman of the used car market of Jinhua Car City, said at the conference that the future used car market should become the platform center of new retail. The original essence of the trading market is because there is traffic, but after the new customer era has come, the advantage of traffic is no longer obvious, at this stage, from the perspective of investors from the general manager dimension to consider how to create "customer value".

To develop a new retail platform, it is very important to use the offline scene to upgrade the scene, upgrade the new mobile line, new product promotion, and new brand combing based on the scene, so as to establish a real branded trading market in the hearts of consumers.

On the basis of creating a market image upgrade, some new tools should be used, including data systems, which are to be considered, so as to achieve the promotion of offline retail.

How to open a new starting point for the development of the trading market based on the information standardization system is also a topic worth discussing.

When talking about how to continue to promote the digital transformation of the used car trading market based on information, Chai Haifeng, CEO of Xinche Zhilian, pointed out that the used car market in the transformation period should clarify the goal, plan the path, reserve personnel and choose good tools.

The used car market must have a mature operation team, through the SaaS platform to docking third-party testing, docking inventory financing, docking third-party auction business, docking third-party after-sales business, this SaaS platform is the core link, the market operation team through information tools to seize the key link.

In the new situation, the second-hand car market merchants are also stratified, whether it is the market's self-operated model or the joint model with the car dealer, the letter car Zhilian has designed different platforms according to different needs, including the margin model and the commission model. Chai Haifeng said that Xinche Zhaopin's Saas service system has so far been able to meet 95% of the needs of all markets.

For information services, only by using third-party resources for the market, jointly serving car dealers, and jointly serving consumers, can the competitiveness of the market be increased, thus forming a strong pillar of the trading market brand.