The general trend of the used car industry

Key word two: Export

Used car exports face five challenges

Must have a service thinking and innovative thinking

At present, the export of used cars is in the forefront of the automobile industry, and almost all car dealers of a certain scale are layout export business, and the export business is changing from the blue ocean to the Red Sea.

However, the second-hand car export business is still in the early stage of development, and the internal volume has begun in the case of incomplete services. At the same time, the export business is also more affected by the international situation.

Liao Zhiyong, assistant to the chairman of Guangdong Good Car Holding Co., LTD., said at the used car export sub-forum that the current domestic used car export faces many challenges and problems:

First, there is great pressure from international competition. Like the competition with Japan, South Korea, Europe and the United States, these countries and regions overseas channels and government relations are short term domestic catch up. In addition, European and American countries will create a lot of trade barriers, these domestic dealers need to face.

Second, uncertainties in the international trade environment are on the rise. For example, overseas political factors such as the confrontation between China and the United States and the dispute between Russia and Ukraine will bring difficult to predict and grasp the situation of the overall overseas market.

Third, domestic cars do not have a good international brand and reputation. With the development of Chinese automobiles, this point is gradually improving, but after all, it takes time, channels to choose, brands to improve, which also have a very big impact on automobile exports.

Fourth, the used car export system is not perfect. The mechanisms, processes and systems of relevant state departments also need to be further improved and optimized. In addition, the logistics, finance, testing, maintenance and other systems established by export enterprises, as well as overseas channels and after-sales business, need time and huge investment to build.

Fifth, automotive foreign trade professionals are relatively lacking. Most people who understand foreign trade may not understand automobiles, and many people engaged in the automobile industry are relatively unfamiliar with foreign trade, and overseas resources also need to be connected, which is a challenge.

Although China's used car exports are growing significantly, but mostly in the way of "parallel exports", that is, "new to the second export", the real used car exports have not yet developed.

Parallel export vehicles can be said to be standard goods, mainly depending on the source, price and supporting services, but used cars are one car, one condition and one price, vehicle sources are scattered across the country, collection and maintenance to used car dealers, and the business form is more complex than parallel export vehicles.

In the view of Guo Junrong, assistant general manager of Guangdong Guangwu Superior Car Technology Co., LTD., export business should have service thinking and innovative thinking, not only with simple trade thinking.

Trade thinking itself is not right or wrong, but related to the market and the economic cycle, can grasp the market can survive very well, but if the market is not good, it may be covered.

Export enterprises should shift from trade thinking to service thinking, service efficiency and professionalism are very important, and this aspect can be specialized.

In the future of used car exports, the proportion of used cars with mileage will slowly increase, especially new energy vehicles, which will become the main force of exports in the future, but the premise is to lay out a quality control service system, as well as a supporting service system overseas, only export products are not competitive.

Guo Junrong pointed out that many destination countries for new energy exports do not have planning and standards for new energy vehicles, and the concept of exported products and services is likely to become the standard of this country, if there is an opportunity, we should seize the Chinese car standards, China's charging pile standards, China's technical parameters standards to promote these countries, so that they accept these standards. So Chinese cars can occupy the strategic high ground.

In terms of innovative thinking, the feasibility of combining digitalization, informatization, technological innovation and automobile foreign trade is very high, which is exactly China's advantage project. In addition to third-party cross-border e-commerce platforms and enterprise private cross-border e-commerce platforms, there should be some practical platforms to monitor the target market. A car in the local market, to achieve through intelligent means, rather than through manual realization.

In this way, dealers or traders will have more dominance, instead of passively waiting for customers, by customers to lower prices. Scientific and technological innovation will fully enable automobile foreign trade and promote the high-quality development of automobile foreign trade.