H1 Global Food and Beverage Trends for 2023, analyzing 4 major innovation opportunities

Boxed Water has launched a new product, Boxed Water Watermelon Water, which is packed in a 92% plant-based carton with a plant-based lid. The packaging is made of FSC-certified sustainable tree waste. For pulp and bioenergy production. In addition, the product contains no artificial sweeteners and is pure natural fruit flavor.

Trend 3: New experiences for taste

Affected by the COVID-19 epidemic in the past three years, people not only have higher requirements for physical health, but also have increasing demands for mental and emotional health. Despite the current economic climate, consumers continue to crave pleasurable, indulgent experiences with food.

In fact, in addition to ingredients and packaging, flavor is also one of the important factors affecting consumers' choice of products, because food and beverages can not only provide consumers with health and other benefits, but also enhance their sensory experience. Especially under the influence of the epidemic, food has become an important choice for consumers to heal their body and mind, obtain a sense of pleasure, and soothe their emotions.