Omni-channel deconstruction of snack food

1, Duplicate: forty years of channel changes, snack brands competing

Leisure snacks trillion market, rich categories, brands, in order to better understand the current status of the channel we will be 40 years of leisure food industry development is roughly divided into the following four stages. From the perspective of supply and demand, the rise of each round of new channel dividends will create new investment opportunities, and companies that can cross the cycle, maintain the lead, and form a brand are the only omni-channel cultivation and continuous iterative innovation.

Snack 1.0- The era of Great Circulation (1980-2000) : From the perspective of macro environment, this stage coincides with the dividend period of reform and opening up, with per capita GDP rising from less than 200 US dollars to 960 US dollars, CAGR reaching 8.3%, and foreign and Taiwanese brands with mature single products and distribution systems under the blank category of budding demand have entered the era of running the race. International snack giants such as Wrigley (1989), Dove (1993), Haojia (1993) and Heiliyou (1994) have set up factories in China, followed by Daliyuan (1989), Xizhilang (1992), Pan Pan (1996), Qiqiha Food (1999). With the "big single product + big production + big channel + big retail" model, win a place in the subdivision category and form the cognition of the finished product category and brand in the relatively concentrated period of traffic.

Snacks 2.0- The rise of brand chains (2000-2012) : From the perspective of macro environment, this stage was accompanied by the rapid increase of World Trade dividend and urbanization rate, and the rapid development of commercial real estate, including chain supermarkets and shopping centers. In 1992, the "Reply on the Utilization of Foreign Capital in the field of commercial retail" was released, and in 1995, it was opened to the field of food and chain operation. In 1995, Carrefour entered China and expanded rapidly at an average rate of 16 stores per year from 2003 to 2006.