Development and analysis of beverage industry in China in 2021

First, the development status of China's beverage industry

In recent years, the rapid development of China's beverage industry has grown into a huge and mature market, forming a complete industrial chain and industrial system of raw material supply - manufacturing - circulation. The average annual growth rate of output is nearly 20%. In 2009, the output of the beverage industry reached 80.86 million tons, compared with more than 200,000 tons in 1978, an increase of nearly 400 times in the past 30 years of reform and opening up, and it also surpassed Japan to become the second largest beverage production country

China's beverage industry is an emerging industry developed since the reform and opening up, and is a development hotspot and new growth point in China's consumer goods. In the past 30 years, the beverage industry has continuously developed and matured, and gradually changed the situation of small scale, single product structure and disorderly competition in the past, and the scale and intensification of beverage enterprises have been continuously improved, and the product structure has become increasingly reasonable. China's beverage brand development results are remarkable, there are more than a dozen national brands, and 22 brands in five categories of products have been rated as China's famous brand.

In 2021, the total operating income and profit of enterprises in the beverage industry have maintained a growth trend. The significant improvement of industry benefits is mainly due to the promotion and implementation of structural adjustment, transformation and efficiency.

Second, China's beverage industry output statistics

According to China's food production license category, there are seven secondary categories under the beverage, which are packaged drinking water, carbonated beverages (soft drinks), tea drinks, fruit and vegetable juices and their beverages, protein drinks, solid drinks and other beverages. Among them, according to the "Food and beverage product data" analysis, over the years, new protein drinks accounted for 27% of the overall, other drinks accounted for 20%, fruit and vegetable juices and beverages accounted for 19%, and packaged drinking water accounted for the bottom, only 3%. According to the re-division of the products under the secondary category "other beverages", among the new products over the past years, special purpose beverages accounted for 31% of "other beverages", coffee (class) beverages accounted for 30%, and flavored beverages accounted for 26%.

In recent years, with the sustained and stable growth of the national economy, the continuous improvement of the consumption level of residents and the upgrading of the consumption structure, China's beverage industry has shown a good growth trend.

The data show that beverage production in the third quarter of 2021 reached the highest in the year, and in general, in 2021, the overall beverage production in the year grew. China's beverage industry is growing well. In 2021, the cumulative output of the beverage industry was 183.338 million tons, a cumulative increase of 12%.

Third, beverage industry development prospects

The total production of the beverage industry continues to increase, focusing on the development of fruit and vegetable juice drinks, vegetable protein drinks and tea drinks and other products, moderate development of bottles (cans) of drinking mineral water, and gradually reduce the development of carbonated beverages such as cola. Therefore, under the promotion of favorable policies, the next few years will be a period of restructuring of the framework structure of the soft drink industry, and healthy drinks such as coarse grain drinks, functional drinks, fruit juice drinks, and tea drinks will constitute the main body of the framework structure. The pursuit of health value is the inevitable direction of the future development of China's beverage market. Chinese beverage enterprises will face a broader market and a better development environment for a long time in the future.

China's beverage market has gone through the development of 2 yuan era to 3 yuan era, the current 2 yuan price has been carbonated drinks and tea drinks occupied, while 3 yuan price products are occupied by fruit juices and various plant beverages, affected by market competition, inflation and labor costs are growing, is now moving toward 4 yuan price. More and more products will fight at the price of 4 yuan, and bottled drinks will compete around the price of 4 yuan in the future.

After a short structural adjustment, China's beverage industry eliminated backward production capacity, screened out unqualified enterprises, and with the change of residents' consumption concept and the improvement of consumer demand, China's soft drink industry will continue to maintain a growth trend, and the future will develop in the direction of high quality and high quality. It presents new trends such as increasing varieties, diversified consumption, convenience, nutrition and health. In the future, the space for traditional beverages will be smaller and smaller, but some products in subdivided areas can survive in the cracks. The competition between the beverage industry is not taste, but lifestyle changes and capital confrontation. In the future, the cross-market will be the battlefield for the future beverage market, and only diversified and market-penetrating enterprises can survive.