Paper industry value analysis

Based on the analysis of the characteristics of the industry and the development trend of the industry, the evaluation of the operating fundamentals of the main body of the paper industry should be carried out from three dimensions: business structure and production capacity, raw material control ability and profitability. Industry risks are mainly: over-expected production capacity and industry policy changes.

3.4 Ranking of Chinese enterprises

International Paper: International Paper (NYSE: IP) is a global paper and packaging company. The company's businesses include uncoated paper, industrial and consumer packaging, and forest products. Headquartered in Memphis, Tennessee, USA, the company has approximately 59,500 employees in 24 countries and customers around the world. Net sales in 2010 were $25 billion. International Paper operates in North America, Latin America, Europe including Russia, Asia and North Africa. Founded in 1898, International Paper is currently the world's largest paper and forest products company, and is one of only four listed companies in the United States with a century-old history, with its global headquarters in Memphis, Tennessee, USA. For nine consecutive years, Fortune Magazine has named North America's most admired company in the forest products and paper industries. It has been named one of the world's most ethical companies by Moral Village magazine for five consecutive years. It was ranked 424 on the 2012 Fortune Global 500 list.

Kimberly-clark is a global leader in health care. Founded in 1872, the company has production facilities in 35 countries and employs nearly 42,000 people. Personal health care products, household paper and commercial consumer products are Kimberly-Clark's three core businesses, with annual sales of more than $18 billion, and products are sold in more than 175 countries and regions. Founded in 1872, Kimberly-Clark Corporation is a global industry leader in health care. Personal health care products, household paper and commercial consumer products are the three core businesses of Kimberly-Clark Corporation. Kimberly-clark has production facilities in 35 countries worldwide, products are sold in more than 175 countries and regions, and nearly 42,000 employees. In more than 140 years of entrepreneurial history, Kimberly-Clark has many inventions and the world's first, Kotex as the first to the public menstrual education brand, so that disposable menstrual care products are widely accepted. Kimberly-clark has always been known for perfect quality, excellent service and fair treatment, and its famous international brand products have become an integral part of consumers' daily lives. About a quarter of the world's people use Kimberly-Clark products every day and believe that these products will make their health and life more convenient. Kimberly-clark's famous brands such as Kleenex, Huggies, Kotex, Scott Scott, Pull-Ups, Depend, Andrex and Poise occupy the first or second place in the market share in more than 80 countries.

Chapter IV Future industry outlook

According to the pricing and regulatory mechanism of the paper industry, while striving to improve the energy saving and emission reduction technology in the production process, the paper industry can effectively interact with the upstream forestry, forest and paper integration, and the paper industry can truly achieve low-carbon production.

The core of the so-called integration of forest and paper is to break the traditional model of incoordination between forestry and paper industry in the past, make full use of the market to organically combine the four major production factors of land, forest, pulp and paper, speed up the construction of wood pulp raw forest base of paper enterprises, and form a virtuous circle of "forest with paper, paper with forest, paper with forest, and collaborative development".

Industry insiders believe that "forest-paper integration" will become the future development direction of the domestic paper industry. On the one hand, the integration of forest and paper is conducive to the adjustment of the structure of papermaking raw materials. Traditional straw pulp papermaking consumes a lot of energy and has heavy pollution. Replacing straw pulp papermaking with wood pulp and changing the traditional raw material structure has reached the point of urgency. At present, most of the wood pulp required by China's paper industry relies on imports, which are often subject to others and are very passive. The most effective solution is to produce homemade wood pulp, so the upstream forestry development, the construction of raw material forest is the inevitable choice of paper industry. On the other hand, forest-paper integration can help the paper industry effectively improve carbon productivity. As we all know, improving carbon productivity is the core of developing low-carbon economy, and improving carbon productivity can be achieved by improving industry efficiency output, improving carbon sink and reducing carbon sources. In the production mode of "forest and paper integration", the upstream raw material forest in addition to providing wood pulp raw materials for downstream papermaking, can also absorb carbon dioxide, greatly increase the carbon sink, and can provide biofuels and reduce carbon sources. Some experts even said that the paper industry "forest paper integration" can almost achieve zero emissions of carbon dioxide.