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How to define printing intelligence, worth thinking about

来源: | 作者:佚名 | 发布时间 :2023-12-13 | 260 次浏览: | Share:

Like all retail bosses, the printing shop owner, whose job has become easier, soon wants to open another branch. The problem is that a printing website can receive orders from all over Taiwan, and there is no reason to open a second branch.

Example 2:

A friend who came back from South Africa mentioned that the price of a box of business cards in South Africa was four or five times that of Taiwan. So there's MediaWork Web Printing (http://www.media-works.co.za/) in South Africa, with a single, lightweight digital press in its shop. 60% of its prints are flown in from a combination printer in Taiwan. In just three years, MediaWork's revenues surpass those of its parent company in Taiwan.

MediaWork's ERP is the English version of the parent company, which is also in the cloud and the data process is the same as that of the parent company. Some of MediaWork's units are produced locally in South Africa, while others are flown in from Taiwan.

From a macro perspective, intelligence is the use of the network to string together the supply chain, order, production, delivery... Not limited to location, to the most efficient unit

Example 3:

On the day of the unsealing of Wuhan, the Hulu Wa printing supply chain platform launched a marketing campaign to provide 1 million DIY photo books for the national graphic advertising industry free of charge, and each store is limited to 1,000 books. This is not just a marketing advertisement, but a demonstration that photo books can be delivered cheaply and efficiently across the country.

What's the mystery? And look at the whole business process of gourd baby.

Users select photos through the wechat mini program, which is automatically arranged into 24 pages, and pay directly after the layout is determined. After that, the document is sent to the cloud platform, according to the designed size (let's say B2+, the size is determined by the digital printer), intelligent software in B2+ size of the large version, and then according to the delivery point of the order, to the local digital output center, finally, on the machine printing, cutting, binding into a book. The express barcode was printed on the back cover of the photo book at the time of printing. Such a process only requires that the platform has a digital printing store in a region with OEM cooperation, and the delivery can be limited.

The design of this photo book starts with thinking about the format of the digital printing press at the delivery location, and then works backwards to set the page size of the photo book on the wechat mini program. This is the supply chain thinking, the design of printed goods and the supply chain is closely integrated. The information is transmitted from the user's mobile phone to the cloud server of the photo book, then to the digital printing press at the delivery location, and even the computers of the Courier company are connected, without manual intervention, as long as the information can be used to drive the computers in different supply chains step by step, you can intelligently do the photo book business.

With the advent of 5G and the Internet of Things, the efficiency of information transmission and data collection is getting higher and higher, coupled with the development of domestic mobile payment and express delivery industries. Various basic construction has long been complete, which is the main theme of the environment, and all walks of life will dance with it.

In order to meet the series of future printing supply chains, all printing plants consider intelligence, the first step is to establish an information-driven management mechanism, the management between internal departments using electronic subpoenas to replace traditional paper subpoenas; External communication with customers and supply chain partners using messages instead of wechat, mail or fax; The production process is driven by work order information, and the equipment uses MES (Production execution System) to receive management information...


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