Create a new era of smart printing and lead the new future of printing!

In the past few years, the digital printing technology of China's printing industry has undergone great changes. Due to the development of digital printing technology, the printing industry is expected to achieve efficient and high-quality printing production.

It is expected that by 2023, the total scale of China's printing industry will reach 9.95 trillion yuan, with an average annual growth rate of about 3.1%, of which the scale of publishing and printing industry will reach 3.37 trillion yuan, and the scale of packaging and printing industry will reach 3.70 trillion yuan; The scale of the commercial printing industry will reach 3.88 trillion yuan. With the development of digital printing technology and the growing market demand, China's printing industry will develop in the direction of automation, intelligence, environmental protection and networking.

Print digital transformation of several major content

As the industry enters the stock era, how to find the balance point of cost reduction and efficiency increase for printing enterprises, improve efficiency by opening up the upstream and downstream industry chain, and achieve transformation is a topic placed in front of the printing industry. Through digital transformation, costs can be controlled from raw materials, printing process, labor, mechanical loss and other aspects, in order to ensure the smooth and efficient development of digital transformation, management and equipment must also be digitized. Therefore, the main content of print digital transformation has the following aspects:

1. Digital printing equipment

The digitalization of printing, especially the digitalization of the whole process of printing, cannot be achieved without digital, intelligent and automated equipment. Digital, intelligent prepress equipment is required to produce CIP3/PPF and CIP4/JDF data files, and the associated printing and post-press equipment must be able to accept and execute these data. This requires printing and post-press equipment to have an interface that can accept data and the ability to execute data commands. Intelligent ERP & MES system can help printing equipment to improve the level of digitalization, intelligence and automation. For example, through the MES system to issue material delivery (logistics) instructions, combined with the current work of the logistics vehicle (completed pallets, standards), to realize the automatic dispatch of pallets logistics vehicles, materials, semi-finished products, finished products in the field of rapid circulation.

2. Digitalization of printing process

The digitalization of printing process mainly includes digital graphics (or the conversion of analog graphics into digital graphics) collection, digital typesetting, digital composition, digital proofing, digital platemaking and digital printing, as well as pre-press data control of post-press processing, that is, to achieve CIP3/PPF and CIP4/JDF printing process digitalization. Printing process digitalization is the basis of printing digitalization, but also the basis of efficiency, quality, cost optimization.

3. Digitalization of printing management

The digitalization of operation and management mainly includes the establishment of a printing service network, providing customers with faster services through automatic quotation, network order acceptance, off-site printing, personalized service, job tracking, etc., strengthening the unified management of internal personnel, finance, material, production, supply and marketing, and project management and project accounting; Establish customer relationship management system; Establish the supply and demand network of printing equipment and equipment, improve the supply and demand relationship, optimize the supply of equipment and raw and auxiliary materials.

4. Digital development and management of printed content

No matter what media publishing (communication), it is inseparable from the development and management of content. Rich and high-quality content resources are the advantages of traditional printing, printing enterprises should make full use of the advantages of content resources, the digital content of digital asset management (digital asset management) results can be developed for all media services, printing enterprises become an important part of content development and management.

Typical enterprise model innovation, shaping the new industry ecology

With the development of the Internet, the printing industry has emerged a number of enterprises with good internal management, high digital technology and the ability to provide Internet services. Typical enterprises in Shenzhen such as Artron, Gold ink, Doctor Cube, cloud print, fly print network, goslingnet and other brands have become representative enterprises of Internet printing in China. In the trillions of market system, occupies an important position. This represents a technical progress, but also represents the improvement of management. Through management to provide customers with high-quality services, especially through the combination of Internet digitization and traditional technology, to achieve model innovation, so as to combine traditional offline printing and Internet services, to achieve a breakthrough innovation to simplify the complex, thus shaping the new ecology of the industry.

Tiger Color: Digital technology to equip printing factories with "smart brains"

In order to realize the strategic transformation of "digital printing + Internet", in recent years, Hucai has continuously invested in digital transformation funds to build digital construction in five dimensions, including personalized printing content management, order access, supply chain collaboration, smart factory, and industry and financial integration. Since 2018, Hucai has continued to invest more than 120 million yuan in digital transformation funds, of which the investment in information systems accounts for more than 50%. Among them, in the construction of intelligent workshops, the three major digital platforms independently developed make the production more flexible and efficient, and realize personalized and full-line production under multiple batches. It mainly includes IOT platform, planning and construction end-to-end manufacturing operation platform, industrial data management platform and so on. Through the platform, Hucai realizes the full connection and full cloud from automation equipment, production line, energy, materials, products and people, and can mine data value through the platform to support enterprises to use data for scientific management.

Through the implementation of digital transformation projects, compared with the beginning of 2018, by the end of 2021, Hucai's overall production capacity increased by 15%, labor productivity increased by 20%, more than 1,000 new customers, supplier collaboration accounted for more than 50%, daily order processing capacity increased from 2,000 to 50,000 orders per factory, and customer delivery capacity increased exponentially.

Century New Century: Embrace "Internet +" to empower enterprises

With the traditional printing industry of large customers, large orders of the mode of differentiation is based on the deep understanding of the printing industry pain points and customer needs, the use of industrial Internet thinking to create innovative solutions, through the customer needs as the center of the C2B model to achieve small batch, personalized customization practice.

Its "Internet + printing", including the basic cloud support system, ERP management platform, new retail intelligence platform, multi-channel online marketing platform, crowdsourcing designer platform and flexible supply chain intelligent manufacturing system and a full set of independent research and development system, to achieve the full link control of ordering, design, production, logistics, saving labor costs with scientific and technological strength. Strive for excellence in every aspect.

From the initial printing delivery website platform business, Sunshine Printing network gradually cut into the digital procurement market, through the self-developed digital procurement SaaS system, continue to provide digital procurement and services for large group enterprises, continue to accumulate digital procurement service capabilities and industry data, and continue to expand service categories. After the company's brand is upgraded to Love Sunshine, Sunshine Printing network will become an independent sub-brand of Love Sunshine, and Love Sunshine will be committed to becoming a leader in digital procurement in China.

The comprehensive upgrade of Love Sunshine not only includes sunshine printing network (one-stop enterprise non-core product procurement platform), easy mining SaaS (SRM digital procurement system), wisdom consulting (enterprise cost reduction consulting), Sunshine wisdom efficiency (digital integrated marketing), Sunshine enterprise mining (small and medium-sized enterprise procurement platform), Sunshine new selection (independent brand product ecology), Sunshine wisdom manufacturing (intelligent manufacturing supply Chain Construction), AI Intelligence (supplier order SaaS) and other sub-brands, one-stop coverage of catering, retail FMCG, e-commerce, logistics and other industries of comprehensive procurement and services, including printing, packaging, gifts, clothing, door decoration, catering supplies and digital marketing, design services, covering indirect procurement of more than 90% of the categories and service needs of enterprises. To provide enterprises with multi-scene one-stop service.

Gosling Printing network: Creating a digital supply chain for micro, small and medium-sized enterprises

Gosling is an industrial Internet platform dedicated to the field of printing and packaging, with a large number of high-quality supplier resources, to create a digital supply chain system for small and medium-sized enterprise customers, providing supply chain procurement services, supplier resource matching, SaaS digital procurement system solutions.

Thousand Bird Interconnection: "intelligent cloud factory + closed-loop supply chain" two-wheel drive

Thousand Bird Internet is the first group of enterprises to understand the charm of the industrial Internet, relying on the base support of the root Internet root cloud platform, through the "intelligent cloud factory + closed-loop supply chain" two-wheel drive model to change the traditional printing and packaging industry, from the root of the industry pain points one by one, completely change the printing and packaging industry chain trading mode.

Qianbird Internet's intelligent cloud factory, paper shopkeeper, paper Tongbao three applications, the use of the Internet, big data, AIOT+MES system to the packaging industry chain for the whole process of digital transformation and empowerment. The application of industrial Internet technology in all walks of life has not only brought innovative business models, but also outstanding performance in enabling the upstream and downstream upgrading of the industrial chain. A series of products and services of Qianbird Internet open up multiple roles of paper mills, paper traders, printing and packaging plants, and waste paper packaging stations from end to end, forming a digital business closed loop from packaging order production to raw paper and then to waste paper to achieve cost reduction and efficiency of the entire supply chain.

Maker's post: Build a diversified and integrated development system

Traditional printing suppliers produce relatively single categories, it is difficult to meet the needs of corporate customers for full categories, fully customized packaging and printing, which also leads to a project often requires multiple suppliers to undertake, and the division of labor of enterprises in the entire industrial chain is becoming more and more clear.

Maker post summarizes the main needs of current customers for business marketing material procurement, and carries out standardized and streamlined combing and integration. With the coordination and management advantages of the SaaS platform, Maker Stickers can achieve the effective integration of industry resources on the premise of ensuring the quality of finished products and logistics transportation, and help enterprises improve their management capabilities in personnel allocation, resource utilization, and printing efficiency.

Through a sound service system, Chuangkepost innovatively creates a decentralized "design and printing integration" and "intelligent manufacturing" model, simplifies the traditional printing process on the basis of opening up the upstream and downstream industry chains, and provides enterprise customers with creative content production, flexible customization of marketing design, digital asset management, and Internet intelligent printing in one. A one-stop comprehensive solution covering the needs of production, operation and marketing.

With the increasing improvement of the SaaS platform, Maker Post has realized the construction of six online service systems, including corporate publicity, local promotion, personalized customization, office stationery, photo printing, and custom design. More than 100 kinds of products, more than 2000 SKUs, in a one-stop solution to user design and printing needs, but also to provide customers with intimate after-sales service guarantee.

Future development trend - print + Internet path selection

In recent years, the printing industry has realized industrial transformation and upgrading through the integration, integration and innovation of digital technologies such as the Internet, cloud computing and big data, and has gradually formed new models and new formats such as platform design, intelligent manufacturing, personalized customization, network collaboration, service extension and digital management.

01 Platform design

Platform design, the main subject here is the Internet platform. Printing enterprises integrate the supply and demand sides and design resources through the platform, crowdsourcing crowdcreation, collaborative design and other ways, to carry out integrated, lightweight, collaborative, agile design, through the order management system, the order gathering, and then distributed to each production end.

Now, there are also many printing companies, began to try to build their own platform, both online quotation, online design, online orders and other functions, through the Internet and other ways to export their own design capabilities, printing technology and other comprehensive advantages, to provide one-stop printing solutions.

02 Intelligent manufacturing

Intelligent manufacturing, that is, intelligent decision-making and dynamic optimization from single machine to production line, workshop and even the entire factory, to improve the production efficiency of the whole process, improve quality and reduce costs. The construction of printing intelligent factory is a complex system engineering based on advanced printing technology and lean production management, with hardware and software construction as the important content. The main body of the transformation here is printing and packaging enterprises, and software and equipment manufacturers need to provide support from hardware to system to help enterprises realize intelligent upgrading.

In recent years, a number of outstanding industry enterprises have carried out more systematic intelligent new factory planning. These enterprises are the pioneers of intelligent upgrading, and have achieved good stage results. But overall, the intelligent construction of the printing industry is still a long way to go.

03 Personalized Customization

With the change of consumption habits of consumer groups, diversification, individuation and customization are still the hot spots of consumption. Enterprises obtain users' individual needs based on the Internet, and realize low-cost mass customization through flexible organization design, manufacturing resources and production processes. This is a mode of performance mainly for the C-end user platform, initially based on the printed Internet platform. In recent years, the industry has seen more small-batch and customized services for enterprises and brand owners (B-side), more and more large-scale orders, higher frequency of re-purchase, and more considerable profits. In addition, the accelerated development of digital printing has promoted the rapid growth of the personalized customization market. From the development trend, it can be predicted that there will be more printing and packaging companies will cut into this track in the future.

04 Network Collaboration

Through the network platform, enterprises integrate dispersed production, supply chain and sales resources, realize cross-department and cross-level business interconnection and division of labor cooperation, promote the transformation of production mode from linear chain to network collaboration, and promote enterprise resource sharing, business optimization and efficiency improvement. In this direction, it was originally the Internet enterprises to explore at the front end, printing and packaging enterprises to provide high-quality production capacity at the production end, and constantly improve product quality, shorten the production cycle, and achieve rapid delivery. Now, there are also some printing companies set out to establish a new network platform to connect suppliers, outsourcing factories, customers, to achieve order coordination, production coordination, delivery coordination and logistics coordination.

05 Service extension

In terms of service extension, the platform uses big data technology to extend from the manufacturing end to the client end, using products as service carriers and data as media, and constantly mining user needs in the process of using products. Both manufacturers and printing companies continue to explore and practice in the extension of service.

For example, through real-time monitoring of product operation, a series of services such as remote maintenance, fault prediction, and performance optimization are provided, and product design is optimized to achieve service-oriented transformation of enterprises. This section is mainly aimed at equipment and software companies. In the closed loop of the integration of industry and Internet, equipment and software enterprises play an important role, and they provide technical support and realization means for the integration development.

There are also more and more printing enterprises to improve the level of information, the development of client information system, can show customers product design, approved immediately after production. Through the information system, customers can understand the production process and point of the invoice in real time, and improve the service experience. There are also printing companies using RFID, AR/VR and other technologies in the application of packaging, through the platform to help customers carry out precision marketing, promotional rebates, anti-counterfeiting traceability, consumer consumption behavior, consumer characteristics portrait, promote product secondary sales. These have become more and more common in the value-added services of printing and packaging companies.

06 Digital Management

The main body of digital management is printing and packaging enterprises. Based on the mining and utilization of the data generated in production and operation, the company presents, optimizes and manages its own business through digital means, providing guidance for the company's strategic decision-making, operation management and market services.