Automotive Industry Review in 2021 and Automotive Industry Outlook in 2022

1. Review of the automotive industry in 2021

1. The overall recovery of the automobile market

In the Chinese Year of the Ox in 2021, under the multiple difficulties and challenges faced by China's automobile industry, it has endured hardships, persevered and worked hard like an old cow, and finally brought about the recovery of the overall automobile market and stopped the decline. In the context of the "lack of core" in the supply chain throughout the year, the production reduction of 2 million vehicles. Still achieved the terminal sales of 201443 million, an increase of 5.6%.

At the beginning of 2021, both AFS and IHS predict that the global automotive industry will face a "chip shortage." Chinese car people, overcome difficulties, led by BYD IGBT chip, a number of car companies have invested in car chips, promote independent research and development, and overcome difficulties. From January to December 2021, the average monthly sales volume was 1.679 million units. In addition to January and December, sales exceeded 2 million units, and sales were relatively stable from March to November, with little market volatility.

2. The new energy vehicle market broke out

In 2021, the new energy market has become the biggest bright spot in the automotive industry, and its sales have ranked first in the world for seven consecutive years. The total sales of new energy vehicles (including EV and PHEV) in the year was 2.893 million, an increase of 159.7% year-on-year, and the market size continued to grow. New energy vehicles have been driven by policies and have fully shifted to a new stage of market demand, showing a good situation of market size and development quality.

With the increasing popularity of new energy vehicles, ordinary consumers from the initial helpless, wait-and-see to try, experience, recognition, but also reflects the change of consumer concepts. Before 2020, consumers are more forced to buy new energy vehicles because of the restrictions on driving and registration in their cities, although they are plagued by many inconveniences such as price, mileage and warranty rate. But at least it's better to have a means of transportation than nothing. Consumers in 2021 are more based on their real needs and take the initiative to buy new energy vehicles.

In 2021, the new energy vehicle market shows two levels of differentiation, and the "science and technology quality family" : The terminal price of more than 250,000 market accounted for 26.6%, this price concentrated Tesla Model Y, Model 3, BYD HanEV, Xiaopong P7, NIO ES6, EC6 and other best-selling models, of which Tesla Model Y delivered 171,000 vehicles in the year, Model 3 delivered 151,000 vehicles in the year. This group of people value the new experience that the car brings to themselves, pay more attention to the technological and intelligent configuration, and hope that they can experience more, updated and more fun things, so they are willing to spend more money to be "cut leeks".

3, the new power to make cars a few happy several sadIn 2021, the new forces of car building army, Wei Xiaoli representative of the "shore", Baidu, Xiaomi representative of the "Shanghai", Huawei representative of the "hidden", Neuron, CANOO, RIVIAN representative of the "Sina", Apple representative of the "Miao". Of course, there are the "dying faction" represented by Evergrande and the "resurrection faction" represented by Byton. It was really you who sang and I came on stage, one after another pouring into the tide of car building.

Do you remember? In the final exam of 2020, Wei Xiaoli "three helpless pain, recalling bitter sweet". In the final exam of 2021, Wei Xiaoli Yuyue Longmen, ranked the top three new car building forces, and one foot has entered the annual sales of 100,000 vehicles. I think this New Year He Xiaopeng, Li Bin, Li Xiang, should gather again, remember the bitter sweet, there will be different feelings.

Li Bin once said, "We are all sitting at the table, we are all in the qualifying round, we have not yet reached the knockout round, we have not yet reached the table." However, for new power car companies, a "survival certificate" is needed in 2021, and annual sales of 100,000 vehicles is the best proof. "Selling 100,000 cars a year is a prerequisite for all future possibilities," He Xiaopeng once said. Welcome to the knockout stage of the Race to the Death.

Before the top student BYD, with its core three electric technology, control Jianghu; Special student Tesla, with good popularity, people see people love, do not look at the car to sell; After millet, set degree, wisdom has desperately squeezed on the table, vowed to snatch food from the jaws of the tiger. In 2021, the "qualifying tournament" has been quietly switched to the "elimination tournament", the stronger the strong, the weak are eliminated, and the dark forest Law has been activated.

4. Independent brands continue to rise

In 2021, the market share of independent brands further expanded, and the penetration rate reached 41.5%, an increase of 6.6% compared with 2020, almost rivaling that of joint venture brands. Why do more and more people choose their own brand cars? On the one hand, the post-90s and post-00s replaced the post-80s to become the main force of automobile consumption. Most young people in cities below the third tier have a limited budget when buying their first car, and ultra-cost-effective independent brands must be their first choice.

On the other hand, with the rapid development of China's automobile industry, independent brands have no burden, and they continue to innovate in all aspects of design, research and development, production, sales and after-sales, and the technical barriers of joint venture brands have been broken. As independent brands better understand Chinese consumers, the gap with joint venture brands in appearance, power performance, quality and reliability has been narrowing. There are even separate brands aimed at women, such as Euler.

Among the top 10 brands in China's auto market in 2021, Chinese brands account for five. In particular, BYD, sales growth of 100.8%, with DM-i supermixing technology, blade battery technology and other unique skills, in various market segments in full bloom, Han EV, Tang DM-i in short supply, Qin PLUS sales reached 169,800 units, leading the A-class pure electric car market.

Ii. Outlook for the automotive industry in 2022

1, the skateboard platform has become the new "air outlet" of the industry

"The world martial arts, only fast not broken" in the automotive industry, the same applies. Is there a technology that can quickly launch a new car? Of course there is -- skateboard platform technology. It's like a blank canvas on which you can draw anything you want.

2, L3 intelligent driving technology has become the short board of most car companies

It is expected that the country will release L3 in 2023, and cars carrying L3 can be legally on the road. But at present, in addition to Tesla, no car company has seriously mastered the so-called L3 intelligent driving technology. The core technology of intelligent driving is monopolized by Internet companies such as Huawei and Baidu. And Huawei, Baidu, by finding an agent or personally building the next car, if you want to increase the bargaining power of your own products, will certainly build the technical barriers of L3 intelligent driving, hello, I good everyone good situation no longer exists.

3, lack of core less electricity, new energy subsidies decline

The chip shortage in 2022 will be alleviated to a certain extent, but it is still too early to say that it is a comprehensive solution. The automotive chip industry is almost monopolized by Renesas, NXP, Infineon and other tier 1 suppliers, represented by Bosch, almost all of their automotive chip factories are built in Southeast Asia, due to the impact of the new coronavirus epidemic, resulting in a 40% reduction in chip production. Although the upstream began to build more factories and expand production capacity, it will take time for new factories to release production capacity, and the "lack of core" in the automotive industry is still the main theme in 2022.