"Anhui Textile Experience" under the integration of Yangtze River Delta

In recent years, with the help of the national strategy for the integrated development of the Yangtze River Delta, Anhui textile industry has actively integrated into the Yangtze River Delta, undertaken industrial transfer opportunities in the east, and accelerated the development of the textile industry through cross-regional cooperation and co-construction, providing industrial supporting facilities and other forms. Nowadays, the textile and garment industry has developed into a prairie fire in Anhui.

In order to further understand the development of Anhui textile industry and sum up the "Anhui textile experience" under the integrated development of the Yangtze River Delta, the reporter recently visited a number of districts and counties with outstanding development characteristics such as Wangjiang County, Anqing City, Wuhe County, Bengbu City and Yaohai District, Hefei City, China Garment original design Base, and conducted an all-round scan of the development status quo of Anhui textile industry. In order to sum up the "Anhui experience" for other regions and industry enterprises reference.

Wangjiang:

Lead the way to textile "prosperity"

When it comes to Anhui textile industry, Anqing Wangjiang County is an inescapable existence.

Wangjiang County is located in the southwest edge of Anhui Province and the north bank of the lower reaches of the Yangtze River. It faces Dongzhi County in the southeast and Pengze County in Jiangxi Province across the river. It borders Susong Tongbo Lake in the southwest, Da and Xiaoming Mountains in the northwest and Taihu Lake in the northwest, and Wanshui and Huining in the north.

At present, Anqing has focused on building and accelerating the textile and garment industry as one of the eight industrial chains. In Anqing City, Wangjiang County textile industry development is particularly prominent. According to the reporter of "Textile and Garment Weekly", Wangjiang County has 1008 textile and garment enterprises, and in 2021, the county's textile and garment industry has achieved a total output value of 15.3 billion yuan, of which 12.79 billion yuan has been achieved by textile and garment enterprises. After "do clothing, go to Wangjiang", "buy clothing, go to Wangjiang" has become a new business card for the development of Wangjiang textile industry.

Huo Hui, secretary of the Party Committee of Wangjiang County, said in an interview with a reporter from Textile and Garment Weekly that Wangjiang takes textile and garment as the leading industry, and now the industrial cluster is high, the industrial chain is more complete, and the industrial division of labor is more detailed. Wangjiang to their own positioning is: to build a hundred billion textile and garment industry cluster, to build a national textile and garment county.

The middle of August in East China is unusually hot, and hotter than the weather, is Wangjiang Yida children's clothing city daily average of 400,000 single children's clothing business.

In recent years, "textile + Internet" is subverting the original business model of the industry. In the process of Yangtze River Delta integration, Wangjiang textile industry also breaks the geographical location restriction because of the Internet, and realizes the optimal allocation of resources.

"A few years ago, there were many Wangjiang people doing children's clothing in Huzhou. Thanks to the Internet, the garment business is no longer limited to the geographical restrictions, and many people are returning to their hometown Wangjiang to do it." Wang Yuqing, a 35-year-old returnee entrepreneur, has opened his own stores on multiple e-commerce platforms, delivering four or five thousand units every day, which has driven the production of 23 local rural clothing workshops, with sales exceeding 50 million yuan in 2021.

IDA children's clothing city related person in charge of Tan Yulin said that when the children's clothing city is under construction, the development of the Internet economy is still in the embryonic stage, so the factory is mainly based on the "factory shop" model to build, who did not expect, here has now become a daily delivery of 400,000 pieces of e-commerce base.

When the reporter visited the children's wear city, several live broadcasts were being carried out at the same time, and the original factory was simply rebuilt and had already become a direct broadcast room. It is reported that there are nearly 100 online broadcast rooms like this in Wangjiang Children's Clothing City, driving thousands of people to the road to prosperity.

Of course, when it comes to people's income and wealth in Wangjiang, we have to mention Shenzhou Knitting (Anhui) Co., LTD. The largest textile and garment enterprise in Anhui province produces nearly 100 million pieces of clothing every year, and in 2021, the output value of the enterprise exceeds 10 billion yuan, which is a veritable leading enterprise. It is reported that the average monthly wage of Shenzhou (Anhui) factory is 6800 yuan, which not only solves the employment of more than 10,000 local people, but also reaches 300,000 yuan/mu of tax revenue, enough to see that the textile industry has played an important role in both the prosperity of the people and the promotion of high-quality development of the county economy.

"Half of the holiday shopping mall will be our Shenzhou employees, especially dual-income families, the income in Wangjiang can be said to be very considerable." Shen Dong, secretary of the Party Committee and deputy general manager of Shenzhou Knitting (Anhui) Co., LTD., believes that Wangjiang not only has a mature textile and garment industry foundation, but also has a mature industrial worker team, which provides a solid foundation for the development of enterprises, and enterprises have been actively taking social responsibilities and returning to society for more than 10 years.

Today, China (Wangjiang) textile and garment industry New City, demonstration pioneer Park, Liangliang Science and Technology Park, Yigao Smart City and other more than 600,000 square meters of multi-storey standardized factories are being put into use, Wangjiang textile industry agglomeration effect is superimposed.

It is reported that only an investment of 15 billion yuan Wangjiang textile and garment industry new city, after the completion of the entire can achieve an annual output value of 40 billion yuan, driving nearly 30,000 jobs.

Not only that, Changling Town, about 20 kilometers away from the county seat, has drawn the background of industrial poverty alleviation and rural revitalization in the development of the textile industry. In 2019, the leading cadres of Changling Town took the risk and did not distribute poverty alleviation funds to farmers in the form of blood transfusion, but collected poverty alleviation funds from several villages in order to achieve hematogenous poverty alleviation in the form of industrial poverty alleviation.

It is reported that Changling Town has invested a total of 105 million yuan of funds from various parties, including 79.49 million yuan of poverty alleviation funds, and built the "Changling Town rural revitalization Industrial Park". At present, the industrial park has settled 10 textile and garment enterprises, at present, the first and second phase of the project to promote employment and poverty alleviation of 160 people, the benefit of more than 480 people. Changling Poverty alleviation Industrial Park for the village collective annual income can exceed 5 million yuan, and is expected to achieve annual tax revenue of more than 30 million yuan.

In Wangjiang County Party Committee secretary Huo Hui view, Wangjiang development of textile and garment industry several advantages, the first is to have a good foundation, Wangjiang is the national emerging textile industry base county, high-quality cotton production and export base county, Anhui textile and garment first county, the highest year cotton planting area of 423,000 mu, lint total output of 39,000 tons, known as every cotton, the tradition of ramming clothes; Second, it has a good location, which is the junction of Anhui, Hubei and Jiangxi provinces, or the intersection of the Yangtze River Delta and the Pearl River Delta. The third is good policy. As early as 2010, Anhui fully launched the construction of Wanjiang City Belt to undertake industrial transfer demonstration zone, and Anqing is focusing on the textile and garment industry as one of the eight industrial chains, providing a rare opportunity and policy support for Wangjiang to undertake industrial transfer in the Yangtze River Delta.

It can be said that Wangjiang County has become a bridgehead and advance team for Anhui Province's textile industry to integrate into the Yangtze River Delta.

Five Rivers:

Strong chain, complement chain to create a regional textile industry chain

In addition to Wangjiang, Bengbu City Wuhe County textile industry also began to force.

Wuhe County, belonging to Bengbu City, Anhui Province, is located in the north of Anhui Province, the middle and lower reaches of the Huaihe River, east of Jiangsu Province Sihong County, south of Chuzhou City, Anhui Province Mingguang City, Fengyang County, west of Bengbu City and Guzhen County, north of Sibu County, Lingbi County, with a total area of 1428 square kilometers.

In Anhui, the development of the textile industry is known as "south Wangjiang, North five rivers", then the development of the five river textile industry and what are the characteristics?

Wuhe textile and clothing as the county's first leading industry, the county has a total of 76 textile and clothing enterprises, of which 29 enterprises, this year plans to enter the regulation of textile and clothing enterprises more than 15, 2021, Wuhe County textile and clothing output value of 3.16 billion yuan. At the beginning of this year, the Wuhe County textile and garment characteristic industry base was officially approved by the Anhui provincial government, marking that the Wuhe textile and garment industry has shifted from a single point of dispersion to a new stage of collective development.

The reporter noted that thanks to the vigorous development of the textile industry in northern Jiangsu in recent years, the industrial chain supporting of Wuhe textile enterprises has also made up for the lack of the industrial chain due to the integration of the Yangtze River Delta, and the purchase of textile raw materials and the output of fabric products across regions can be realized in a short distance.

Five Rivers in August, the heat wave hit people. However, in the construction site of the Wuhe textile industry Cluster area, it is still a hot construction scene.

According to reports, the Wuhe textile industry cluster area project covers an area of 103.1 mu, the construction content includes 8 frame structure, 2 steel structure standardized plant, 2 11-story talent apartment, sewage treatment, heating, gas supply, etc., after overtime construction, in addition to a steel structure standardized plant, the remaining main building has been capped. The project is expected to be delivered in May next year. After the construction of the project, the workshop will be tailored for the settled textile enterprises, and the contract will be put into production to promote the textile and garment industry to further extend the chain and strengthen the chain.

It can be seen that with the integration of the Yangtze River Delta, the development of the five River textile industry is also strengthening and reinforcing the chain for itself. Wuhe County has always attached great importance to double recruitment and double citation work, such as Huafang Textile, Hua Yun wool spinning and other representative cotton spinning, spinning enterprises, has formed an annual output of 400,000 ingots cotton yarn, 40,000 ingots wool spinning, 50,000 ingots worsted chemical fiber production capacity, the annual output value of 900 million yuan.

In the next step, Wuhe County will focus on optimizing the stock, recruiting large and strong, improving the average benefit per mu, vigorously introducing large projects with advanced weaving technology and high-end equipment, optimizing the industrial structure with major projects, accelerating industrial upgrading, and strengthening the upstream and downstream industrial chain investment by relying on the middle stream grey fabric project. During the "14th Five-Year Plan" period, Wuhe County strives to form a ten-billion-level industrial scale of textile and garment.

Liu Zhongyuan, governor of Wuhe County, said in an interview with reporters that in the past, most of the textile enterprises in Wuhe were weaving enterprises, and now, Wuhe has formed an upstream and downstream supporting industry chain by building an industrial park platform, and gradually achieve a virtuous cycle within the region. In the future, the development of the Wuhe textile industry will be a fine route of low cost and high efficiency, no longer simply focus on the number and scale of attracting enterprises, but to improve market competitiveness and added value as the ultimate goal.

In the future, Wuhe will continue to introduce textile and garment enterprises, improve the comprehensive benefits of enterprises, strengthen the construction of supporting facilities, strengthen industry management services, strengthen the construction of "job recruitment park" and business environment construction, and promote the "five major projects" of the development zone. Wuhe County textile should extend the industrial chain from low-end to high-end, change from manufacturing raw materials to end products, and implement the high-quality development of the industry.

Yao Hai:

China's original clothing design base leads the future

If Wangjiang, Wuhe textile and garment industry is more to boost the county economy, provide employment and increase income, then the original design base of Chinese clothing located in Hefei Yaohai District, is to seek more fashion voice for Anhui textile industry in the flood of national textile and garment development.

Yaohai District is located in the old city of Hefei City, is the old industrial zone of Hefei, is also the cradle of Anhui textile and garment industry (the former Anhui Textile factory is located). Zhanqian Road business district is the most important textile and garment commodity distribution center in Anhui province, known as the "Anhui clothing first Street" reputation, gathered Baima clothing city, green Square and other dozens of professional markets, in 2019 by the China Textile Industry Federation awarded the "China Clothing Trade City".

In recent years, Yaohai District, in accordance with the spirit of the 11th Party Congress of Anhui Province and the 12th Party Congress of Hefei City, has built "old industrial base industrial transformation demonstration area, old urban renewal and transformation demonstration area, and high-quality development area of 100 billion". Relying on the "Anhui Fashion Block" of Zhanqian Road, the introduction and cultivation of original design industry and textile industry Internet platform will promote the transformation of Anhui clothing industry from processing-led to original design, from economies of scale to digital economy, and from production integration to consumption integration.

The reporter learned that the China Clothing original design base with the "new economy, new consumption, new cultural tourism" three themes, the integration of Anhui clothing industry resources, the implementation of "transportation, industry, cultural travel + consumption" three major refresh, to create a fashion, humanistic, green, smart town. Help Yaohai District to build an industrial transformation demonstration area of the old industrial base, an old urban renewal demonstration area, and a "100 billion area" of high-quality development.

In the field of new economy, the project will be based on the clustering development trend of Anhui garment industry, with the introduction of original garment design industry, improve the high-end supply chain of Anhui garment industry, and create a fashion center of China's new cluster of original + digital garment industry.

In the field of new consumption, the project is driven by original clothing design, realizing the transformation and upgrading of Anhui fashion district business district from traditional commerce to fashion consumption, and creating a fashion window with "high appearance level, young style and vitality".

In the field of new cultural tourism, the project uses original design to drive the value transformation of cultural tourism, and creates a high-value fashion living room with "integrated development of cultural, business and tourism".

Today, China's original clothing design base has taken Wuzhou Mall as the start-up area, the first phase of Wuzhou Mall A area renovation project has begun construction, a total investment of about 125 million yuan, before the end of September to complete the construction of the convention and exhibition center, to hold the World Manufacturing conference textile and garment industry development forum. The transformation of the block will be completed and handed over before the end of December.

In an interview with a reporter from "Textile and Garment Weekly", Tong Youyi, head of Yaohai District of Hefei City, gave an in-depth interpretation of the three major positioning of China's original clothing design base of "new economy, new consumption and new cultural tourism".

Tong Youlou believes that the new economy and new consumption are more about the transformation of economic formats and consumption patterns. With the help of the industrial Internet, the industrial chain can realize spillover benefits, so as to realize the benign interaction between the secondary industry and the tertiary industry. The base is to build such an economic platform and promote the formation of a new economic model. New cultural travel is a kind of perception value brought by experiential consumption. In the past, people paid more attention to the goods in the wholesale market, which came and went in a rush, while the professional market in the future is closer to tourist attractions, can deeply integrate consumption and cultural travel, and even become the experience scene of digital consumption, which is an important exploration and attempt to transform and upgrade the professional market.

In the process of transformation from made in China to created in China, the original design base of Chinese clothing in Yaohai District is more worthy of expectation.