What is the status of Zhejiang's traditional advantageous textile industry?

In July this year, Shaoxing modern textile industry was selected as the pilot demonstration of the national advanced manufacturing cluster, which is confirmed.

In the market competition, the safety of the industrial chain is also becoming another important weight in addition to efficiency. In the epidemic, some socks enterprises outside the province came to Zhuji due to the impact of the supply chain. The stability of the industrial chain has become the advantage of local investment.

Fashionable fabrics.

Strong sinew and strong bones in competition

A continuous optimization and upgrading of the industrial chain, so that the traditional textile modernization.

In Keqiao, Zhuji and other places, fabrics and socks, which are ordinary textiles, are undergoing "seventy-two changes". They are sometimes called household goods, home textiles, health care products, and sometimes referred to as "works of art." A wide variety of functional textiles are redefining textile products.

On this industrial chain formed by years of accumulation, when market demand is impacted, strong production capacity becomes a lingering pain. After the competition caused by production capacity intensifies, differentiated competition becomes the new choice.

"Since the impact of international trade frictions, the pressure of overcapacity has been transmitted throughout the entire industrial chain." Fu Shuangli, chairman of Yingfeng Technology, said that although it has the most complete raw material supporting, process supporting and market supporting in China and even in the world, it has not completely gotten rid of the processing model, "production capacity is expanding, and profits are thinning."

Aimed at sports, environmentally friendly textile fabrics, invested 50 million yuan to build R & D, testing center, invested 1.2 billion yuan to make printing and dyeing smart factory... These large efforts are creating value for Yingfeng technology: in the past two years, from Roman cloth to burring cloth, to antibacterial and sweat-absorbing fabrics, products dyed and finished by "Yingfeng" are leading the fashion trend of clothing consumption. In 2019, the company achieved revenue of nearly 1 billion yuan, and the gross profit margin reached more than 11%. It is understood that the profit level of textile enterprises is generally only a few percentage points, often competing with the level of bank interest rates, which is described as the pain of traditional industries.

The crisis is like a mirror, reflecting the length of the industry: the industrial chain is complete, does not mean that the industrial base is advanced.

"Every time the storm hits, a number of companies fall down, and a number of companies grow, which is a process of metabolism, but also a process of strengthening tendons and bones." The person in charge of the Shaoxing Economic and Information Bureau said that in response to the crisis, Shaoxing proposed the "Double ten double hundred" cluster manufacturing (cultivation) action plan to basically form a 500 billion modern textile industry cluster by 2022, while taking digitalization and intelligence as a breakthrough to promote the vertical and horizontal upgrading of the industrial chain and guide the road to modernization.

In the changing situation, technology and brand have become a big move for many textile enterprises to the middle and high end.

Upgrade equipment, transform technology, and seek a better position in the industrial chain. In Shaoxing Haitong Printing and Dyeing Co., LTD., the old factory has disappeared, and a high-count and high-density fabric project with an investment of 150 million yuan is being built. Production capacity is the same as in the past, but the gross profit margin per meter of cloth dyeing and finishing has increased from 5% to 10%. At present, more than half of the printing and dyeing enterprises in Keqiao have "started" transformation and upgrading projects, and more than 80% of the existing equipment has reached the international leading level.

Middle and high-end to have brand support, Zhuji Boyi textile Technology company, with European and American brands to reach cooperation, layout of the global market, is expected to 8 years sales scale from 300 million yuan to 10 billion yuan...

Towards the high-end, for enterprises, it also means to reposition in the industrial chain. "Only differentiated projects", some companies told us that this is the government's current way of controlling production capacity, but the doubts have not been eliminated: "If the general fabric is good to sell, is it only differentiated fabric?"

The reporter's research saw that industrial intermediate products such as fabrics, which are easily subject to the front and back ends, are trying to regain market control. There are fabric companies that are working with international brands to try to lead the trend. Many enterprises that focus on functional fabrics are also building a new material research and development team and creating a new production line.