Current situation of China's household cleaning and care industry, products towards the direction of green, efficient and sustainable development

2, open and transparent, natural and safe

As consumers see more disclosure of ingredients in food, beauty and personal care categories, they expect the same from home brands. Transparency will go beyond regulation to become an opportunity to increase consumer engagement and loyalty.

3. Green and efficient

The fear of chemicals and harmful bacteria has influenced consumers' choice of home care products, especially parents. Affected by chemical fear, consumers hope to find efficient and safe ingredients that can replace chemicals, and probiotics, bioenzymes and other ingredients have gradually become safe substitutes for chemical substances due to their green and high efficiency, and are favored by consumers.