China Personal Health Care signed a strategic cooperation with Meituan Buy Medicine

Recently, Johnson & Johnson China Personal Health Care and Meituanmai Pharmaceutical announced a strategic partnership. The two sides will integrate their respective resource advantages to provide consumers with a series of health services such as convenient drug purchase and science popularization education, and build an online "family medicine box" within reach to benefit more Chinese families. At the industrial end, the two sides will also work together to help chain drugstores upgrade digitally, launch projects including training and operation tool development, and promote the development of the "Internet + medical" new retail ecology.

Johnson & Johnson China Personal Health Care entered into a strategic partnership with Meituan

Declan Rooney, President of Johnson & Johnson China Personal Health Care, said: "With the promotion of the 'Healthy China 2030' strategy, the aging trend of the population and the normalization of the epidemic, personal care and medical care have received unprecedented attention, and the era of national health has arrived. Partnering with Chinese Internet companies like Meituan is an important part of our 'digital-first' strategy to better meet the growing health maintenance and management needs of Chinese consumers, and to protect the health of hundreds of millions of Chinese families with scientific solutions, strong market reach and personalized services."

Conlan Dai, president of Johnson & Johnson China Personal Health Care, said that the cooperation with Chinese Internet companies like Meituan is an important part of Johnson & Johnson's "digital first" strategy, which will better meet the growing health maintenance and management needs of Chinese consumers

Wang Pu Zhong, senior Vice President of Meituan and President of Home Business Group, said: "In the diversified needs of all things home, Meituan is committed to providing better medicine purchasing and pharmaceutical services for Chinese families. Since its establishment in 2020, Meituan has connected nearly 200,000 pharmacies across the country, covering the vast majority of the urban population in 2,800 counties, districts and cities. We are delighted to join hands with Johnson & Johnson China Personal Health Care to provide consumers with more innovative services for online medicine purchase, so that health is accompanied by everyone, and jointly promote the digital upgrading of China's healthcare industry."

Wang Pu Zhong, senior vice president of Meituan and president of To Family Business Group, mentioned that Meituan will work with Johnson & Johnson China Personal Health Care to provide consumers with more innovative services for online medicine purchase, and jointly promote the digital upgrading and development of China's medical and health industry

According to reports, the strategic cooperation will focus on the online drug purchase business, from two levels:

First, to provide consumers with "family medicine box", in order to stable and timely supply, wider coverage of the population, professional science education, improve consumers' drug purchase experience and health literacy;

The second is to help chain pharmacies to carry out digital upgrades, improve operating efficiency, achieve win-win results, and provide help for the digital process of China's pharmaceutical retail industry.

At present, on the Meituan-buying platform, Johnson & Johnson China's personal health care drugs are the high-frequency products purchased by consumers, and the sales of key categories of drugs such as facial features, gastrointestinal tract, skin, and pediatrics are in the forefront.

According to the survey, in the context of the normalization of epidemic prevention and control, consumers' spending on medicine has increased by 30%, especially the increasing demand for online diagnosis and treatment and medication, and gradually transferred from acute scenes to routine, chronic disease scenes. Meituan Bought Medicine recently launched a "chronic disease care plan" in many cities to protect the drug needs of chronic disease patients under the epidemic.

In response to the health care needs of consumers in the new situation, Johnson & Johnson China Personal Health Care and Meituan will focus on building online "family medicine box", stabilize the timely supply of medicines, strengthen online cooperation, further expand the coverage of O2O sinking market and B2C channels, so that residents in small and medium-sized cities can enjoy the benefits of buying medicines without leaving home. So that more families can embrace the "Internet + medicine" era of health management lifestyle.

With the improvement of health management awareness, consumers' demand for disease prevention and health knowledge is becoming more and more urgent. In view of this, Johnson & Johnson China Personal Health Care and Meituan will build more professional category management information for consumers, and strengthen popular science education in several professional disease fields such as antipyretic pain, cold and cough, digestive tract health, anti-allergy, anti-fungal.

In addition, the two parties will also promote omni-channel integrated marketing, through the creation of marketing activities with market influence, while enhancing the brand influence of both parties, improve consumers' awareness of diseases and their correct medication and preventive health care, so as to truly make good use of this convenient online "family medicine box".

In addition to providing consumers with a series of health services, Johnson & Johnson China Personal Health Care and Meituan will also actively respond to the government's call for active development of Internet health and medical services, and actively explore the "Internet + medical" new retail pattern.

As a supplier and an important participant in the industry ecology, the digital capability of offline pharmacies is the key to the comprehensive digital upgrading of the entire industry. Under the strategic cooperation framework, the two sides will work together to support the online and offline operations of chain pharmacies, jointly promote training camp plans and training activities, and help physical pharmacies carry out digital transformation and upgrading through innovative projects and the development of digital operation tools, so as to ultimately provide consumers with more accurate personalized services.

This strategic cooperation is another exploration of Johnson & Johnson China Personal Health Care and Meituan Buy Medicine to promote innovative online drug purchasing services and industry ecological construction. In June 2021, Meituan bought medicine united pharmacies and pharmaceutical companies launched the "Yellow light" livelihood service plan to solve the problem of night operation of pharmacies and meet the needs of patients for late-night medication. Johnson & Johnson China Personal Health Care also joined the "Little Yellow Light" program as the first partner, providing exclusive subsidies for night medicine, supporting the continuous operation of 24-hour pharmacies, and providing 24-hour health protection for Chinese families.

About Johnson & Johnson China Personal Health Care

Johnson & Johnson China Personal Health Care is Johnson & Johnson's over-the-counter business in China, committed to becoming the most trusted consumer health company in China, providing solutions that are true to science and empower patients and consumers to be healthier and more active every day. Its products cover the fields of antipyretic analgesia, cold and cough, digestive tract health, anti-allergy, anti-fungal, etc., including: Tylenol ® (phenomepamine tablets), Tylenol ® (acetaminophen sustained-release tablets), Tylenol ® (acetaminophen suspension drops/acetaminophen oral suspension), Meryl ® (ibuprofen suspension drops/ibuprofen suspension drops), Renocort ® (Budesonide nasal spray), and Exol ® (dextromethorphan guaiacol syrup), among others.

About the United States group to buy medicine

Since the release of the independent business brand "Meituan Buy Medicine" in June 2020, relying on Meituan's instant distribution network covering the whole country, Meituan Buy Medicine provides users with an average of 30 minutes of instant delivery of drug purchase services to meet users' acute drug use and 24-hour night drug use needs. At the same time, it is also exploring B2C retail business and online pharmacist consulting services, and cooperating with more than 20 Internet hospitals across the country to carry out online consultation and prescription business, providing users with convenient and professional drug purchase and medication services.

Under the influence of the epidemic, people are more inclined to choose online medical solutions and drug delivery services. In June 2021, Meituan launched the "Small Yellow Light livelihood Service Plan" to promote the popularity of 24-hour pharmacies. In January 2022, Meituan launched the "Chronic Disease Care Plan" to provide practical help for patients with chronic diseases who are inconvenient to buy medicine under the impact of the epidemic. Meituan hopes to become "your family medicine box", so that health will accompany everyone.

At present, Meituan has cooperated with nearly 200,000 offline entity chain pharmacies to help offline entity chain pharmacies obtain more increment; At the same time, Meituan has cooperated with China Resources 39, Harbin Pharmaceutical, Jichuan, Bayer, Johnson & Johnson, GSK, Ogalon, Pfizer, Hui Chi and other well-known industrial pharmaceutical enterprises at home and abroad to provide comprehensive digital services.