China Personal Health Care signed a strategic cooperation with Meituan Buy Medicine

Recently, Johnson & Johnson China Personal Health Care and Meituanmai Pharmaceutical announced a strategic partnership. The two sides will integrate their respective resource advantages to provide consumers with a series of health services such as convenient drug purchase and science popularization education, and build an online "family medicine box" within reach to benefit more Chinese families. At the industrial end, the two sides will also work together to help chain drugstores upgrade digitally, launch projects including training and operation tool development, and promote the development of the "Internet + medical" new retail ecology.

Johnson & Johnson China Personal Health Care entered into a strategic partnership with Meituan

Declan Rooney, President of Johnson & Johnson China Personal Health Care, said: "With the promotion of the 'Healthy China 2030' strategy, the aging trend of the population and the normalization of the epidemic, personal care and medical care have received unprecedented attention, and the era of national health has arrived. Partnering with Chinese Internet companies like Meituan is an important part of our 'digital-first' strategy to better meet the growing health maintenance and management needs of Chinese consumers, and to protect the health of hundreds of millions of Chinese families with scientific solutions, strong market reach and personalized services."

Conlan Dai, president of Johnson & Johnson China Personal Health Care, said that the cooperation with Chinese Internet companies like Meituan is an important part of Johnson & Johnson's "digital first" strategy, which will better meet the growing health maintenance and management needs of Chinese consumers

Wang Pu Zhong, senior Vice President of Meituan and President of Home Business Group, said: "In the diversified needs of all things home, Meituan is committed to providing better medicine purchasing and pharmaceutical services for Chinese families. Since its establishment in 2020, Meituan has connected nearly 200,000 pharmacies across the country, covering the vast majority of the urban population in 2,800 counties, districts and cities. We are delighted to join hands with Johnson & Johnson China Personal Health Care to provide consumers with more innovative services for online medicine purchase, so that health is accompanied by everyone, and jointly promote the digital upgrading of China's healthcare industry."

Wang Pu Zhong, senior vice president of Meituan and president of To Family Business Group, mentioned that Meituan will work with Johnson & Johnson China Personal Health Care to provide consumers with more innovative services for online medicine purchase, and jointly promote the digital upgrading and development of China's medical and health industry

According to reports, the strategic cooperation will focus on the online drug purchase business, from two levels:

First, to provide consumers with "family medicine box", in order to stable and timely supply, wider coverage of the population, professional science education, improve consumers' drug purchase experience and health literacy;

The second is to help chain pharmacies to carry out digital upgrades, improve operating efficiency, achieve win-win results, and provide help for the digital process of China's pharmaceutical retail industry.

At present, on the Meituan-buying platform, Johnson & Johnson China's personal health care drugs are the high-frequency products purchased by consumers, and the sales of key categories of drugs such as facial features, gastrointestinal tract, skin, and pediatrics are in the forefront.

According to the survey, in the context of the normalization of epidemic prevention and control, consumers' spending on medicine has increased by 30%, especially the increasing demand for online diagnosis and treatment and medication, and gradually transferred from acute scenes to routine, chronic disease scenes. Meituan Bought Medicine recently launched a "chronic disease care plan" in many cities to protect the drug needs of chronic disease patients under the epidemic.

In response to the health care needs of consumers in the new situation, Johnson & Johnson China Personal Health Care and Meituan will focus on building online "family medicine box", stabilize the timely supply of medicines, strengthen online cooperation, further expand the coverage of O2O sinking market and B2C channels, so that residents in small and medium-sized cities can enjoy the benefits of buying medicines without leaving home. So that more families can embrace the "Internet + medicine" era of health management lifestyle.

With the improvement of health management awareness, consumers' demand for disease prevention and health knowledge is becoming more and more urgent. In view of this, Johnson & Johnson China Personal Health Care and Meituan will build more professional category management information for consumers, and strengthen popular science education in several professional disease fields such as antipyretic pain, cold and cough, digestive tract health, anti-allergy, anti-fungal.