Create a new era of smart printing and lead the new future of printing!

With the change of consumption habits of consumer groups, diversification, individuation and customization are still the hot spots of consumption. Enterprises obtain users' individual needs based on the Internet, and realize low-cost mass customization through flexible organization design, manufacturing resources and production processes. This is a mode of performance mainly for the C-end user platform, initially based on the printed Internet platform. In recent years, the industry has seen more small-batch and customized services for enterprises and brand owners (B-side), more and more large-scale orders, higher frequency of re-purchase, and more considerable profits. In addition, the accelerated development of digital printing has promoted the rapid growth of the personalized customization market. From the development trend, it can be predicted that there will be more printing and packaging companies will cut into this track in the future.

04 Network Collaboration

Through the network platform, enterprises integrate dispersed production, supply chain and sales resources, realize cross-department and cross-level business interconnection and division of labor cooperation, promote the transformation of production mode from linear chain to network collaboration, and promote enterprise resource sharing, business optimization and efficiency improvement. In this direction, it was originally the Internet enterprises to explore at the front end, printing and packaging enterprises to provide high-quality production capacity at the production end, and constantly improve product quality, shorten the production cycle, and achieve rapid delivery. Now, there are also some printing companies set out to establish a new network platform to connect suppliers, outsourcing factories, customers, to achieve order coordination, production coordination, delivery coordination and logistics coordination.

05 Service extension

In terms of service extension, the platform uses big data technology to extend from the manufacturing end to the client end, using products as service carriers and data as media, and constantly mining user needs in the process of using products. Both manufacturers and printing companies continue to explore and practice in the extension of service.

For example, through real-time monitoring of product operation, a series of services such as remote maintenance, fault prediction, and performance optimization are provided, and product design is optimized to achieve service-oriented transformation of enterprises. This section is mainly aimed at equipment and software companies. In the closed loop of the integration of industry and Internet, equipment and software enterprises play an important role, and they provide technical support and realization means for the integration development.

There are also more and more printing enterprises to improve the level of information, the development of client information system, can show customers product design, approved immediately after production. Through the information system, customers can understand the production process and point of the invoice in real time, and improve the service experience. There are also printing companies using RFID, AR/VR and other technologies in the application of packaging, through the platform to help customers carry out precision marketing, promotional rebates, anti-counterfeiting traceability, consumer consumption behavior, consumer characteristics portrait, promote product secondary sales. These have become more and more common in the value-added services of printing and packaging companies.

06 Digital Management

The main body of digital management is printing and packaging enterprises. Based on the mining and utilization of the data generated in production and operation, the company presents, optimizes and manages its own business through digital means, providing guidance for the company's strategic decision-making, operation management and market services.