Create a new era of smart printing and lead the new future of printing!

In the past few years, the digital printing technology of China's printing industry has undergone great changes. Due to the development of digital printing technology, the printing industry is expected to achieve efficient and high-quality printing production.

It is expected that by 2023, the total scale of China's printing industry will reach 9.95 trillion yuan, with an average annual growth rate of about 3.1%, of which the scale of publishing and printing industry will reach 3.37 trillion yuan, and the scale of packaging and printing industry will reach 3.70 trillion yuan; The scale of the commercial printing industry will reach 3.88 trillion yuan. With the development of digital printing technology and the growing market demand, China's printing industry will develop in the direction of automation, intelligence, environmental protection and networking.

Print digital transformation of several major content

As the industry enters the stock era, how to find the balance point of cost reduction and efficiency increase for printing enterprises, improve efficiency by opening up the upstream and downstream industry chain, and achieve transformation is a topic placed in front of the printing industry. Through digital transformation, costs can be controlled from raw materials, printing process, labor, mechanical loss and other aspects, in order to ensure the smooth and efficient development of digital transformation, management and equipment must also be digitized. Therefore, the main content of print digital transformation has the following aspects:

1. Digital printing equipment

The digitalization of printing, especially the digitalization of the whole process of printing, cannot be achieved without digital, intelligent and automated equipment. Digital, intelligent prepress equipment is required to produce CIP3/PPF and CIP4/JDF data files, and the associated printing and post-press equipment must be able to accept and execute these data. This requires printing and post-press equipment to have an interface that can accept data and the ability to execute data commands. Intelligent ERP & MES system can help printing equipment to improve the level of digitalization, intelligence and automation. For example, through the MES system to issue material delivery (logistics) instructions, combined with the current work of the logistics vehicle (completed pallets, standards), to realize the automatic dispatch of pallets logistics vehicles, materials, semi-finished products, finished products in the field of rapid circulation.

2. Digitalization of printing process

The digitalization of printing process mainly includes digital graphics (or the conversion of analog graphics into digital graphics) collection, digital typesetting, digital composition, digital proofing, digital platemaking and digital printing, as well as pre-press data control of post-press processing, that is, to achieve CIP3/PPF and CIP4/JDF printing process digitalization. Printing process digitalization is the basis of printing digitalization, but also the basis of efficiency, quality, cost optimization.

3. Digitalization of printing management

The digitalization of operation and management mainly includes the establishment of a printing service network, providing customers with faster services through automatic quotation, network order acceptance, off-site printing, personalized service, job tracking, etc., strengthening the unified management of internal personnel, finance, material, production, supply and marketing, and project management and project accounting; Establish customer relationship management system; Establish the supply and demand network of printing equipment and equipment, improve the supply and demand relationship, optimize the supply of equipment and raw and auxiliary materials.

4. Digital development and management of printed content

No matter what media publishing (communication), it is inseparable from the development and management of content. Rich and high-quality content resources are the advantages of traditional printing, printing enterprises should make full use of the advantages of content resources, the digital content of digital asset management (digital asset management) results can be developed for all media services, printing enterprises become an important part of content development and management.

Typical enterprise model innovation, shaping the new industry ecology

With the development of the Internet, the printing industry has emerged a number of enterprises with good internal management, high digital technology and the ability to provide Internet services. Typical enterprises in Shenzhen such as Artron, Gold ink, Doctor Cube, cloud print, fly print network, goslingnet and other brands have become representative enterprises of Internet printing in China. In the trillions of market system, occupies an important position. This represents a technical progress, but also represents the improvement of management. Through management to provide customers with high-quality services, especially through the combination of Internet digitization and traditional technology, to achieve model innovation, so as to combine traditional offline printing and Internet services, to achieve a breakthrough innovation to simplify the complex, thus shaping the new ecology of the industry.