Printing industry is a huge industry system, but also a long history of the industry system. Since the invention of printing in ancient China, printing technology has gone into production and life step by step, and has grown and developed step by step, forming a whole large industry.
The printing industry is divided into traditional printing and digital fast printing. Traditional printing refers to the use of plates or other means to transfer the graphic information on the original manuscript to the substrate technology. Digital printing refers to the use of light-emitting diodes for electronic imaging of light-sensitive drums, the digital graphic information directly from the computer for rapid printing. Simply put, digital printing is a new way of printing that is different from traditional printing by directly imaging electronic documents into the printing medium (such as paper).
According to the "Eleventh Five-Year Plan", by the end of the "Eleventh Five-Year Plan", the total industrial output value of China's printing industry is expected to reach about 440 billion yuan, accounting for about 2.5% of the GNP; Printing production and processing capacity will enter the forefront of the world.
With the rapid development of the Internet, the network has become an indispensable part of People's Daily life, with the rapid popularization and development of large-scale e-commerce, many famous traditional enterprises have also joined the e-commerce industry. At present, the domestic printing plant has reached hundreds of thousands, the market competition is becoming more and more fierce, printing costs are rising, and customers' requirements for price and speed are becoming higher and higher, to ensure the continued growth of future business volume, it is necessary to build new market opportunities. Network printing has become a must for printing enterprises.
At present, the domestic printing comprehensive business website is mainly concentrated in the information release and ordering platform, while the large e-commerce website can not directly convert customer requirements into orders, so more and more printing enterprises begin to build their own e-commerce websites, these enterprises in the construction and operation of their own websites at the same time through the third-party platform to establish flagship stores. In order to win a place in the network printing.
China's printing industry has a long history and many internal subdivisions, involving the publishing industry, packaging industry, paper products industry, plastics industry, electronics industry, etc., and its products are used in various fields of national economic life. With the development of society and the progress of social life, the printing industry continues to develop and grow, and gradually formed an industrial economic system with knowledge and information as the main content and can affect international competitiveness. China's printing industry has initially formed the Pearl River Delta with Guangdong as the center, the Yangtze River Delta with Shanghai and Jiangsu and Zhejiang as the center and the Bohai Sea with Beijing and Tianjin as the center. The emergence of printing industry clusters has greatly promoted the development of China's printing industry.
China's printing industry achieved a total industrial output value of 122,046,474 thousand yuan, an increase of 22.45% over the same period last year; The cumulative product sales revenue was 8,265,655 thousand yuan, an increase of 29.25% over the same period last year; The total cumulative profit was 6,724,711 thousand yuan, an increase of 25.83% over the same period last year; The number of enterprises above designated size in the whole industry was 4,451, and the total industrial output value reached 188,663,957 thousand yuan, an increase of 18.64% over the same period last year.
According to the "Research Report on the status quo and Development Prospects of the printing Industry in 2022-2026" released by Hangzhou Zhongjing Zhisheng Market Research Co., LTD. : Although China has entered the printing power, but the per capita printing consumption is only 1/10 of developed countries, the industrial structure is unreasonable, the structural contradictions are prominent, the research and development foundation is weak, the technological innovation is insufficient, the technical equipment, the quality of practitioners and so on still restricts the development of China's printing industry, and it is not a printing power.
New technology to promote the development of digital printing; On the other hand, printing wages continue to fall, raw material prices rise, paper prices are volatile, costs increase, the "plastic limit order" was introduced, the global economy continues to slump - the stock market plunged, the property market plunged, and the foreign exchange market fell. Under the game of various factors, China and even the global printing industry is facing a re-shuffle. This era not only gives enterprises attractive opportunities, but also lies in front of countless challenges. Our printing enterprises can not "hibernate" in the winter like animals, do not eat or drink to consume fat, but should change the concept, "practice hard work inside, expand the market outside", shape the sunshine mentality, to deal with economic shocks. "Change leads to success, but no change leads to almost no change". In the face of market rules, who changes quickly will be able to occupy the market opportunity; Who can reduce the cost to the minimum, who has the core competitiveness.
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