Magnetic cluster star, star video, star live, star task how to choose?

Magnetic star is a marketing platform formed around the fast hand talent resources, currently supports two major delivery scenarios, two types of talent cooperation models, a total of three types of products, this article will be divided into two parts, the first part introduces the magnetic star products and delivery links, the second part introduces the magnetic star provides what service capabilities.

The two major delivery scenes refer to the short video and live broadcast delivery scenes, and at present, you can choose to designate talents and recruit talents for cooperation.

Designated talent, that is to say, an advertiser I have a clear list of people I want to cooperate with, for example, I want to cooperate with white Xiaobai or Chen Doudou, in such a scenario, magnetic star has star video and star live two products, support advertisers in the video scene and live scene to place, the use of a price payment model.

Recruiting talent, it is somewhat similar to the bounty task model, that is, advertisers have clear marketing goals, not limited to talent, as long as these people can meet my goals, in such a scenario, you can use the star task of this product, it is the form of video and live broadcast can be supported, the use is paid according to the effect of the model.

01 Star Video star Live star mission

The following magnetic star specifically look at these three products: star video, star live, star task.

1.1 Star video

First take a look at the star video, advertisers can choose the talent according to their own promotion needs, the talent can be customized in the form of short videos after receiving the order to help advertisers achieve the marketing goals including application download, e-commerce orders and brand promotion.

The works of Star Video can currently be distributed in Kuaishou's global domain, covering the global domain, that is, the public domain and private domain of Kuaishou.

Private domain, including the master's home page and the attention of fans, can also achieve accurate user touch.

Public domain, including fast like discovery page, featured page, topic page, including massive public domain traffic pool, can get more user attention.

Let's take a look at the marketing appeals that Star video can currently support and its corresponding product components.

At present, star video can support three kinds of marketing goals, including e-commerce promotion, application download and brand promotion, the above three pictures are the magnetic star current product component style and its corresponding transformation link, we can see according to their own marketing goals are in line with which type.

1.2 Star Broadcast

The second star live product, advertisers can choose according to their own promotion needs.

After receiving the order, the master can help our advertisers through live broadcasting to achieve marketing goals including live delivery, application download, brand exposure and lead collection. At present, star live can support our special live and mixed live.

· Special live broadcast, that is to say, the master only serves the advertiser in one of her live broadcasts, including him doing his special goods, or doing some links for the brand's marketing promotion app download.

· Mixed live broadcasting means that in a live broadcast, the master can do services for multiple brands, such as the live delivery of this mixed scene.

At present, we have two kinds of product components on the star live, one is called a yellow car, and the other is called a small bell.

· Yellow car, it is a product component that can directly achieve live delivery of goods.

The Little Bell, which supports marketing goals such as branding, app downloads, and lead collection. Brand promotion is very simple, it is focused on the whole industry advertisers, should download the words are mainly for our games and online services such as advertisers. And then the lead collection is mainly targeted at our advertisers in industries like automotive and telecommunications.

1.3 Satellite mission

Let's take a look at the third product Star Task, Star Task is an efficient and lightweight matching platform for advertisers and talent.

After the advertiser publishes the task, the master will choose which task to accept and produce the content below the task requirements to help our advertisers achieve the needs including brand promotion, app download and lead collection.

At the end of the task, the advertiser will pay according to the actual effect of the master's work, the task, it is actually a one-to-many model, there are four main advantages.

· First, pay according to the results, so the cost of advertisers will be relatively more controllable, and the risk will be lower.

· Second, suitable for advertisers to do traffic penetration, because the star task is mainly aimed at the fast hands of the waist of the master, so the traffic potential is great.

· Third, its communication efficiency will be higher, we in the star task mode, will save advertisers and talent to communicate script and other links.

· Fourth, to help our advertisers to accumulate more assets of a brand, a task will have a large number of experts to help the advertiser to create and produce content, can produce a large number of such a material.

Under the Star Mission model, we can support two forms of promotion, including short video and live broadcast, which can achieve the marketing objectives of our advertisers and its component styles respectively, as well as separate billing models. Currently, we support billing models including CPA, CPC, CPM and CPD.

02 The ability to magnetically gather stars

The first part briefly introduces the three products of magnetic Poly Star, and let's take a look at the service capabilities currently provided by Magnetic Poly Star.

Magnetic Poly star is one of our platform products, the core is to give advertisers a link service ability, while Poly star is also a marketing platform selling talent resources, so it is a very important point that we have the talent screening ability, so below we will be introduced from the service link, talent screening and matching two parts.

2.1 One-stop Full-link Service

We first from the service chain point of view, at present, there is a sound set of creator marketing service link support, including one-stop full link service from talent recommendation, talent and advertiser association, talent and advertiser matching, talent performance and advertiser evaluation.

· Talent recommendation, the current magnetic cluster star in the past can achieve multiple dimensions of talent screening. At the same time, the official will also give you some talent hot list and star label recommendation based on the massive big data mastered by our platform and some historical performance of the talent, to help you better screen the talent. At the same time, for some appeals of advertisers, we can also provide a customized talent package for different appeals.

· The establishment of talent and advertisers, the current product capabilities of magnetic star are able to support the capabilities including intelligent outbound and virtual outbound calls, which can help our advertisers better contact people, and then let the talent include higher efficiency and lower cost from receiving orders to content creation as soon as possible.

· Matchmaking between the advertiser and the talent, supporting some negotiations including debit orders, reminders, and then including our official assistance.

· From the perspective of talent performance, we will now have a perfect performance control system, including our official operation students to provide support, and we will introduce professional service providers to provide overall service support for talent performance.

· Advertiser evaluation. After the completion of the entire transaction, we also support advertisers to give feedback on the cooperation of the master and give an evaluation to the master.

2.2 Talent screening matches before - during - after the launch

From the perspective of talent screening and matching, Juxing created a set of creator star selection system, which can help our advertisers and agents accurately match the most suitable talent.

Before launching, the dimensions of creator selection include talent types, vertical labels, fan volume, fan portraits, historical works and story business works. At the same time, it will also be combined with, such as the acceptance rate of the history of the master, the evaluation feedback of the history of the master advertiser on his feedback, and the recent increase of fans and his fan activity, to comprehensively evaluate the effect of the creator.

In the launch, the product capability of magnetic star can also support the real-time monitoring of the work, once it is found that the work of this cooperation has become a trend of explosive, you can help the work to create explosive through the flow heating boost tool.

After the launch, we also include such dimensions as communication performance, creative performance, transformation performance and user behavioral feedback to help our advertisers do a better post-launch settlement, and also guide everyone's subsequent launch and cooperation.

About creativity

Chuang Quantity Intelligence Investment is a one-stop information flow advertising tool, At present, it can support the multi-account aggregation and programmatic advertising in the purchase channels at home and abroad such as giant engine, giant Qianchuan, Tencent Advertising (wide point Tong), wechat MP, Magnetic engine (Fast hand advertising), Magnetic Taurus, Baidu Marketing, Google adsfacebook Ads, Click-ID, etc. Serving more than 1,000 advertisers and agents, covering games, e-commerce, online services, reading, social networking, finance, education and other industries, with a monthly delivery consumption of more than 6 billion, is the leading delivery tool in the field of Trading Desk.