Cross-border consumer goods digital supply chain service platform

(1) LinkieBuy is the world's leading cross-border e-commerce integrated service brand under Xingyun Group. Based on the excellent SaaS platform, we provide overseas retail merchants with multi-platform online store construction, global warehousing and logistics solutions, small program operation, multi-scenario product distribution and other full-link trade services to China, helping multi-category merchants quickly enter the Chinese market. At present, the business covers three continents, Asia, Australia and Europe, and maintains an absolute leading position in Japan. LinkieBuy has now served more than 100 well-known KA merchants in total, and completed in-depth cooperation with well-known retailers such as Mitsukoshi Isetan, Tsuruba Cosmeceuticals, KISSBABY and HealthMore. LinkieBuy is the world's largest digital service provider for overseas offline retail trade with China.

(2) Xingyun Warehouse is a global commodity trading service platform of Xingyun Group. Relying on global brands and suppliers, we do a good job of the entire back-end supply chain for cooperation channels, including procurement, foreign to domestic logistics, warehousing packaging and sorting, customs declaration, return and exchange services.

(3) Haodian Lianlian Alliance is a global cross-border private e-commerce startup platform under Xingyun Group. On the supply side, it serves major brand merchants by providing one-stop private goods sales integrated solutions. On the demand side, through technology and integration of global supply chain resources, it opens up commodity trading links of different platforms to meet all kinds of traffic. Full enabling traffic main business income.

(4) Community group purchase supply chain is a new e-commerce model that integrates suppliers to empower community group purchase channels and jointly serve consumers, providing traditional brands with efficient and digital new solutions. At present, the community group purchase supply chain business has served customers such as Duoduo Buy food, Meituan preferred, Orange Heart preferred, Xingsheng Preferred, Hema, offline business super and so on.

3. Implementation process of specific cases

3.1 Main contents of the case

The consumer goods digital supply chain service platform built by Xingyun Group empowers the global commodity trade ecology through full-process big data tools, covering all participants in the industrial chain such as suppliers, logistics service providers, data service providers, and financial institutions, focuses on the integration of industrial ecological resources, uses industrial data to enable cost reduction and efficiency increase, serves overseas consumer brands to enter China, and helps Chinese brands to go global. To promote the domestic and international double cycle of new development pattern to make due efforts.

3.2 Case Background

At present, China is speeding up the construction of a new development pattern in which the domestic cycle is the main body and the domestic and foreign cycles are mutually reinforcing. China has a huge consumer market and a sound supply chain system. With the stratification of consumer demand, China will accelerate the upgrading and innovation of domestic products and brands, attract more high-quality overseas goods to enter the Chinese market, and provide more high-quality Chinese goods to the world.

In addition, the recurrence of the novel coronavirus epidemic has frustrated the global industrial chain and supply chain, prompting cross-border procurement to move online. Global demand for Chinese goods is rising, supply chains are concentrated in China, and "Made in China" production capacity is accelerating. Entering 2021, a good situation for China's large-scale brands to go to sea has initially taken shape.

3.3 Specific Implementation

Aiming at the new infrastructure of global consumer goods circulation, Xingyun Group provides brands with one-stop export fulfillment services and global omnichannel distribution system resources. Based on the service engine of Xingyun Trading's global intelligent middle desk system, it has built 3 service platforms and launched 7 service products to provide global compliance supply chain and platform SaaS service capabilities for a large number of merchants.

(1) FBC(Fulfillment By Cloud) cross-border full compliance service, including 18 cross-border full compliance one-stop service. Through professional service team and resource integration, FBC provides whole-process data monitoring, simplifying the complex foreign trade process and numerous problems faced by brand owners.

(2) Cross-border commodity LTC (Lead To Cash) integration services, Hengyun in-depth mining of market opportunities, relying on its own resource integration advantages and product selection research and development capabilities, to undertake cross-border commodity LTC integration services for high-quality factories and distribution channels, from business demand, product selection research and development, to the full chain closed-loop service of foreign exchange settlement and return.

(2) Chinese brand overseas joint venture services, from the market analysis, marketing strategy, customer management, channel sharing, risk management and control, financial solutions, fiscal and tax solutions, logistics solutions, warehousing solutions and other aspects to help brands better solve problems.