Cross-border consumer goods digital supply chain service platform

(4) Global local deep cultivation operation service, through the establishment of more than 70 subsidiaries and local teams, connect with local online and offline B-end channels, undertake upstream brand products to deepen the local market, open up and improve the upstream and downstream connection and efficiency with efficient industrial Internet ecological advantages, achieve cost reduction and efficiency increase, and empower small and medium-sized B's S2b2C technology. Let businesses focus on the depth of customer service to achieve win-win results.

(5) Chinese market link to undertake services, relying on Xingyun China's extensive link channels, to help international brands rapidly expand the Chinese market and comprehensively improve sales scale.

(6) Product selection and development of ecological chain services, including product selection and development in B2B and S2B2C business scenarios, and accurate analysis of hot products in different countries through big data; And flexible fast counter-supply chain in C2M business scenarios, integrating channel and supply chain resources, reducing the traditional supply chain 9-month supply chain cycle to fast counter-supply chain 3 months.

(7) Cross-border incubation business of Xingyun College. In 2019, Xingyun Group established Shenzhen Xingyun Cross-border E-commerce Research Institute to create a cross-border e-commerce incubation platform for the whole industrial chain of production, learning and financing. Provide global cross-border e-commerce policy research, industry research, talent training output, data platform construction and application, local project incubation, compliance management knowledge empowerment, innovative business model research output and other services.

3.4 Implementation Results

By July 2021, Xingyun Group has completed the construction of local order fulfillment service + channel distribution capacity in 30 countries, reached strategic cooperation with many well-known brands such as Bull, Le Qi, Nusi Secret, Elvis Presley, Leson, Deli Group, Vitality 28, Tomson Bihealth, Wanmo Acoustics, etc., and signed contracts with Alibaba International Station, C&D Minsheng, C&D Shares. Open up the global supply chain and service chain.

Taking Elvis Audio as an example, in the early stage of operation, the Japanese subsidiary of Xing Yun Group conducted in-depth and detailed market research on the product characteristics, and determined the strategy of entering the local market with Muzen Wild Mini by Elvis Audio on the basis of fully understanding the local market demand and competitive products. Through localization design and transformation of product graphics, skilled platform operation skills, and rich traffic resources, the unique design and excellent performance of Muzen Wild Mini are highlighted to the maximum. Highlight the characteristics of the product in the publicity, accurately match the local red resources, and distinguish with similar products once listed. In the sales of multi-channel traffic combination operation, through the online exclusive pre-sale mode precipitation seed users, the final pre-sale amount reached 915% of the initial target, which was highly praised. At the same time, by using the online and offline distribution resources accumulated by the Japanese subsidiary of Xanyun Group in the local area, we carried out carpet shelves, quickly completed the full shelves of major e-commerce platforms in Japan, and successively entered physical stores such as major offline department stores and vending stores. Muzen Wild Mini of Elvis Presley Audio has become a topic of discussion in Japan. The heat continues to rise.

4. Performance analysis

After 6 years of steady development, Xingyun Group has achieved remarkable performance, from 2017 to 2020, the annual turnover increased from 1.2 billion yuan to 23 billion yuan. It is expected that the turnover will exceed 40 billion yuan in 2021.

Xingyun Group has provided nearly 350,000 online and offline small and medium-sized retailers with nearly 150,000 SKU digital supply chain services for about 3,000 domestic and foreign consumer brands, and through the establishment of digital links with nearly 160 logistics centers, social goods can reach hundreds of millions of consumers on more than 200 e-commerce platforms. Xingyun is now valued at more than $3 billion.

5. Cooperation intention and future development

In the next two years, Xingyun Group will continue to consolidate the advantages of overseas consumer goods digital supply chain, and quickly build domestic consumer goods digital supply chain capabilities, to provide innovative services for emerging domestic retail formats such as community group buying, live streaming e-commerce and overseas online small and medium-sized retailers, and continue to promote the digital transformation of overseas offline small and medium-sized retailers.

Xingyun Group will provide digital supply chain services for domestic consumer goods on the basis of the existing small and medium-sized retailers, and open up overseas channels and overseas small and medium-sized retailers with the help of the expansion of domestic consumer goods supply capacity. Xingyun Group has established online and offline business flow logistics capital flow channels in 72 countries and 1 region to fully serve Chinese brands going to sea.