Hou Yi opened the box horse to the Jingdong headquarters gate, Liu Qiangdong how to do?

1, box horse profit and loss model is healthier, the biggest feature of the new retail is the box horse offline traffic is basically free, and relatively stable, and Jingdong needs to spend a huge amount of market costs to buy traffic from various channels, box horse this year revealed that some stores have been profitable, and Jingdong continued to lose money for many years. For example, the loss of 9.4 billion yuan in 2015 and 5 billion yuan in 2014, according to this calculation, the efficiency of Hema to establish a express delivery network is higher than that of Jingdong;

2, the box horse experience is better, compared with Jingdong's increasingly high free shipping threshold, the box horse is the fastest 30 minutes free delivery, no threshold of the amount of delivery, the main fresh goods, unconditional returns, refund Alipay real-time account. It is said that even box horse consumers are not satisfied with the refund of goods, even without proof, these Jingdong are difficult to achieve, and Jingdong can operate goods, box horse can gradually expand category business. The author previously saw information that the conversion of box horse consumers to the online as high as 35%, while the conversion rate of Jingdong online is only about 2%, the gap is large, which makes people marvel at the magic of new retail, box horse APP's future imagination is very large.

3, supply chain control ability, Liu Qiangdong once proposed the "ten sugarcane theory", that Jingdong has more control over the supply chain, so it will get more benefits, but Jingdong only does the middle and back part of the ten sugarcane, and does not involve the front-end research and development, production, brand part, in essence, Jingdong is just a channel provider. Hema has established a strong food research and development system, built a central kitchen and launched many private label products.

4, higher operational efficiency, according to Jingdong's financial data, Jingdong 16 years of average cost per single order 13.2 yuan, if it is cold chain transportation, as far as the author knows, the average cost of about 20-30 yuan. The author has calculated the cost of the box horse, because there is no trunk line, sorting and packaging consumables, it is estimated that its cost is much lower than Jingdong, and the cost is lower in the case of better experience, which is the core competitiveness of the retail industry.

Sum up

Box horse fresh new store opened next to Jingdong headquarters, the author believes that this is the box horse began to launch a positive impact on Jingdong, but also side shows that box horse has the confidence to challenge the giant.

In any case, as a reader, this opening drama is wonderful enough, box horse PK Jingdong, new retail PK traditional e-commerce, may be one of the most important commercial battles in China's retail industry in the next 10 years