Sun Yihui, Bojun Software: The epidemic will impact the footwear industry throughout the year, and digitalization should be put on the strategic agenda

Product sales and implementation are hampered, but demand is still strong

Love analysis: Bojun Software's customers have changed their needs under the epidemic, what kind of adjustment has Bojun Software made in terms of business strategy?

Sun Yihui: From the current point of view, we have transferred many colleagues who used to do traditional ERP and POS to do online work, because from the current situation of the epidemic, the offline demand will be delayed. For example, if our previous customer wants to go online, if he has 1,000 stores, he needs to go to 1,000 stores for training and POS installation lectures. There needs to be a lot of presence.

The impact on our traditional ERP is actually very big. So far, we've signed a few contracts. At the current stage, online demand is particularly wide. For example, small programs, wechat and wechat business related mobile application demand is particularly wide. Our current colleagues in back-end R&D, testing, and products work from home, but they are already very busy.

The biggest impact on us is sales on the front end. At present, the customer has a demand, we are to help the customer to complete this demand first, because now it is more troublesome to sign the contract, the customer needs to stamp, and the express delivery cycle is too long. There was no time to respond quickly enough, so we were already working, but the impact from a revenue perspective would be huge. In addition, our sales are basically difficult to carry out work, because customers have not returned to work.

Ai Analysis: What is the process of Bojun software team's collaborative work and customer service under the epidemic?

Sun Yihui: We used Ali Dingding more deeply before, and now the usage rate is higher. Because we are doing IT itself, the work is also code-based, so this piece of the impact is not particularly large, efficiency will have a certain impact. The more troublesome process is that the contract needs to be sealed.

In terms of working models and processes, I think there will also be greater investment for retail companies in the future. In the past, it has been inherited in accordance with the conventional way, and we also felt that there was no need to make a lot of processes very complicated, such as being sure to go to the scene to visit the store and see the various situations of the store with our own eyes. But because the retail industry has been doing this for decades, it's hard to change. But this outbreak may help us to optimize and digitize our processes a lot more. I believe that the proportion of online office in retail enterprises will also increase a lot.

The epidemic has hindered the digital process of the retail industry, but at the same time, the education market

Ai analysis: Under the impact of the epidemic, will more retail brands increase digital investment in order to enhance the capacity of all aspects of the industrial chain?

Sun Yihui: It is still difficult to judge, in general, there are two positive and negative factors. On the one hand, we can see that digitalization is becoming more and more important, and the emphasis on digitalization and future construction may increase, but because the performance is affected by the epidemic, most brand customers will have problems in their own operation due to the decrease in income. In the past, there was money but not special attention, and now the overall income has become less, it is actually a dilemma to increase information investment. This is a contradiction.

Even if customers want to build digital, there are many physical problems. For example, from the beginning of the epidemic to the present, the demand of customers is very strong, especially in the mobile end and the member end. But unless it is a product that can be fully SaaS delivered online, it is very difficult to do. Because there is no way to train, there is no way to install or implement on site.

Therefore, I think that after the whole business situation recovers half a year later, the industry will be a better opportunity, because everyone will pay more attention to and invest in digital construction.

Love analysis: What are the characteristics of retail enterprises that maintain strong competitive advantages under the epidemic?

Sun Yihui: From the situation of our customers, the brand with high consumer recognition will have an advantage. Some brands may not even do online, or even only have customer phone numbers, but once they start, they can do a very good job of connecting online consumers, regardless of how well it has been done before.

Some brands have invested a lot in the construction of the member system before, but as a result of the epidemic, the stickiness of consumers is not enough, so the recovery degree of performance is obviously not good.

For example, we have a high-end women's clothing customer, previously people felt that this brand is very old, the volume is not large enough (about 500 million to 1 million a year turnover), and the online development is not very good, so it is expected to be greatly affected. They did suffer a lot in the beginning, and the whole business went to zero. Moreover, their membership construction is mainly based on offline shopping guide services, rather than relying on the system.