Sun Yihui, Bojun Software: The epidemic will impact the footwear industry throughout the year, and digitalization should be put on the strategic agenda

However, once they start to do digital transformation, in the current situation, they start to do wechat business, and their performance recovers particularly fast, and they can have a turnover of 1 to 3 million a day, which is relatively excellent under the current circumstances.

From the analysis point of view, whether it can be restored does not lie in the system construction or the number of stores that previously served customers, but in the real stickiness of consumers. As long as there is good stickiness, then with some information tools, you can recover better, of course, it is impossible to recover to the same as the original, but at least you can live longer than others.

Love analysis: During the epidemic, what is the sales performance process of online channels that shoes and clothing products rely more on?

Sun Yihui: This process is similar to the previous wechat wechat business. The shopping guides will share the goods through their moments of friends and wechat groups. The shopping guide has no business now, and will recommend products to consumers point-to-point every day. Some consumers want to be able to deliver goods directly to their homes, mainly using traditional express logistics to deliver goods to their homes, either by direct delivery through the store, or by direct delivery from the company's warehouse.

From the consumer's point of view, everyone's tolerance for delivery arrival time will be much higher than before. I used to buy it today and get it tomorrow. Now the waiting time is longer, which is understandable.

Love analysis: From the perspective of the demand of consumers at the C end, do you judge that consumer demand will usher in a sharp rebound after the epidemic?

Sun Yihui: I don't think there will necessarily be a retaliatory backlash. Shoe and apparel retail, in particular, is characterized by seasonality. Especially women's clothing, the first year to buy clothes, the second year or to buy a new style, the first season has passed. And consumers will not buy more summer or autumn or winter clothes because the epidemic is over. Perhaps some special categories, such as masks and other personal protective equipment will become mainstream consumer goods from the previous niche products, but I don't think there will be a particularly large retaliatory growth in consumer goods. A return to a more or less normal situation is optimistic.

Love Analysis: From the perspective of the whole of 2020, can we see some other industry trends in the retail industry after the epidemic?

Sun Yihui: After the epidemic, many products will return to offline, or offline experiential shopping is still needed, so our current efforts are hoping to help our customers reduce losses at the current stage, in the future can quickly restore the original business scale.