Mintel recently released the Global Food and Beverage Trends 2024 report on changing consumer behavior and attitudes, which was co-authored by Mintel's global team of experts. Building on a fundamental value proposition - food and drink must taste good, provide value for money, reduce environmental impact, and preferably be relatively affordable - Mintel has identified three trends that are particularly worthy of brands' attention: "Trust the Process", "Age Reframed" and "Eating Optimised". (Fbif)
KFC opens its first newsstand coffee
Recently, Guangzhou's first KCOFFEE newsstand opened and officially put into operation in Huanshi East Road. It is reported that this is the first cooperation between Guangdong KFC and Guangzhou Newsstand Co., Ltd. to explore the landing of a new offline consumption scene. Guangdong KFC and Guangzhou Newsstand Company signed a strategic cooperation agreement, the future will use their high-quality resources, establish long-term cooperation and win-win relationship, to help Guangzhou international consumer center city construction. KCOFFEE newsstands on the street meet the different needs of consumers, in addition to coffee, can also provide breakfast, cold drinks, children's books and so on. (China Beverage Express)
Sweet Lala overseas capital landed in Indonesia
Recently, Sweet Lala's first overseas city landed in Indonesia, opening six stores in Jakarta. It is understood that the sweet Lala store in Jakarta is basically located in the downtown bustling area, and the decoration highlights the dopamine color aesthetics. Drinks in addition to the continuation of domestic star products a bucket of fruit tea, a bucket of family photos, but also contains fruit tea, ice cream and other products. (Institute of Consumer Research)
Tiandi One launched coconut water products for the first time
Recently, the vinegar drink big man Tiandi No. 1 crossed into the coconut water circuit and launched a new raw coconut water. It is reported that the product does not contain flavor color, 0 preservatives more healthy. It is reported that this is the first time that Tiandi No.1 has cut into the vegetable protein drink market, and it is also its first coconut water product, further enriching the product matrix and becoming another move to broaden the category track. (Foodaily) (Foodaily)
Third Wave Coffee has raised $35 million in Series C funding
Indian Coffee brand Third Wave Coffee has raised $35 million in its Series C funding round, valuing the company at $150 million. The funding round, led by Creaegis with angel investors such as longtime shareholder Westbridge Capital and Sujeet Kumar, will be used for market expansion, supply chain and technology upgrades. (Brand Ark)
Luckin and "Cat and Mouse" released a joint new brand
Recently, Luckin Coffee launched a joint product with the classic animation IP "Cat and Mouse" - Mascarpone cheese latte. According to Luckin Coffee, the Mascarpone cheese Latte is the first anniversary of the raw cheese latte, containing Mascarpone cheese imported from Denmark, compared to the original latte, milk taste increased by about 24%. The content of the linkage also includes paper bags and cup sets printed with "Tom and Jerry" illustrations, as well as three-piece stickers. (Love Fan)
Misue Ice City responds to IPO in Hong Kong
There are media reports that Misue Ice City plans to conduct an IPO of about $1 billion in Hong Kong in 2024. In response, Misue Ice City responded that "there is no comment on the network news." (Sino-New Zealand longitude and latitude)
Nai Xue launches new Chinese Tea House "Nai Xue Tea House"
On October 10, Nai Snow Tea announced that the first store of the new Chinese tea house "Nai Snow Tea House" in the country will be opened in Shenzhen Baoan Haiya Colorful City on October 13, which is currently in a trial operation state. "Nai Xue Tea House" is positioned as a tea living space focusing on the retail of pure tea and raw tea, and provides a third space for drinking tea and buying tea with the experience of new retail. It is understood that Nai Xue Tea House will become the main store of Nai Xue tea retail business, and will be rolled out nationwide in the future. Peng Xin, the founder of Nai Xue, said, "The tea industry should return to the essence of tea, and I hope Nai Xue will become a window connecting traditional tea and young people." (Company release)
Health tea drink brand "Hetian Water shop" obtained Pre-A strategic financing
FBIF learned that the health tea brand "Hetian Shuipu" received a new round of Pre-A strategic financing, valued at 660 million yuan. The new round of financing will provide financial support and guarantee for "Hetian Shuipu", which will help Hetian Shuipu further expand its brand influence and market share. (FBIF)
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