In the course of its development, Didi has always invested deeply in the supply side, reflecting its strong willingness to control transportation capacity. Didi has optimized transportation capacity deployment by improving technical capabilities and research depth, and has also cooperated with a number of car companies and research institutes to make breakthroughs in frontier fields such as new energy, autonomous driving, big data, and smart travel, and continue to strengthen supply chain capabilities.
Improve the stickiness of car owners and drivers to the platform: Since 2016, Didi has provided free medical examination rights for drivers, and promoted the establishment of a car owner service credit system to encourage good services to have good income. Launch an owner growth program.
Ensure adequate supply of vehicles: Didi helps rental companies purchase vehicles and put them into the operation of Didi's platform through financial cooperation. For individual car buyers, the "No. 1 Car" mall is launched to provide financial channels for car purchase.
Reduce vehicle operating costs: cooperate with refueling parties to provide owners with low-price refueling rights; Launching small orange charging, integrating the charging services of various charging pile operators, providing charging convenience for new energy owners, Didi is also promoting the integration of maintenance business.
In August 2018, after the "Hitch incident", Didi has begun to fully carry out the "network car" compliance business, and announced the adjustment of the organizational structure in December 2018, marking the comprehensive acceleration of Didi's re-doing on the supply side:
The special express business group was merged to establish an online car-hailing platform company. Fu Qiang, former head of the private car business department, is the senior vice president of the group and the CEO of the online car-hailing company.
The former small Orange car service and auto Asset management Center (AMC) merged, upgraded to new car service, established the owner service company, by the former express business department head Chen Ting as the group senior vice president and general manager of the owner service company.
In 2018, Didi announced the establishment of a one-stop car service platform around car owners and cars. Didi, together with 31 automotive industry partners, officially announced the establishment of the "flood alliance", the participating enterprises include from parts to vehicle manufacturing to new energy industry, vertical integration of the entire industrial chain:
Baic, GAC, Volkswagen, Chery, BYD and other first-line automobile manufacturers;
Ningde Times, special call and other new energy enterprises;
Car building new power car and home, Weima automobile;
Industry components manufacturer Continental Group.
Didi takes the operating cost per kilometer as the core indicator, and cooperates with the upstream and downstream of the industry in the vehicle design stage to redefine and create exclusive car products for sharing. Didi is working with a number of car companies to design shared cars for the future. The company and car companies to build a car operator platform, instead of family ownership of cars, trying to build services and shared car rental and sales, refueling, maintenance, charging, finance and a series of support systems.
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wang@kongjiangauto.com