Five, the competitive pattern of the electric scooter industry
1. Global market
From the perspective of the global electric scooter market, at present, the main participants in the electric scooter market are No. 9 company, Razor, Happy Electronics, Hangzhou Gaomogui Trading Co., LTD. (Arlang), Zhejiang Aiwalker Technology Co., LTD., Zhejiang Yi Li Vehicle Industry Co., LTD., Jiewo Intelligent Technology Co., LTD.
From the perspective of the global electric scooter market competition pattern, according to statistics, in the top five global electric scooter sales in 2020, No. 9 company sold 2.317 million units, accounting for 52.62% of the market, and the second happy electronics sales were 448,000 units, accounting for 10.18%. Other manufacturers accounted for a relatively low volume, less than 10%.
2. Chinese market
From the perspective of the domestic market competition pattern, according to statistics, in 2021, China's electric scooter head enterprises in China's market share, No. 9 ranked first with 82.51% share, with an absolute advantage.
Six, the future development prospects of electric scooter industry
1. The demand for short-distance travel increases, and the advantages of electric scooters are obvious
According to the U.S. Global Family Travel Survey, short trips of 0-5 miles account for 60% of travel demand in the United States. Vehicles for short distance travel can avoid congestion and improve travel speed and efficiency when road traffic is not smooth. Both purchase and rental prices are lower than traditional car travel. And in the process of driving will not emit exhaust gas, the negative impact on the environment is small, the policy and publicity are strongly advocated.
Electric scooters can provide a solution to the pain points faced by traditional means of transportation in modern society. Public transportation, such as taxis and subways, often require a waiting period to take a ride, and the price of using taxi/self-driving parking is usually more expensive, while bus and subway stations are usually a long distance from the destination. The high-speed and portable attributes of electric scooters can better match the short-distance transportation needs of residents in the "last kilometer".
2. Sharing economy drives electric scooter market
Since 2010, shared transportation has gradually become popular, driving a new round of growth in the industry. According to the National Urban Transportation Association survey, from 2017 to 2019, the growth rate of shared micro-transportation use in the United States increased by 289%, mainly contributed by the expansion of shared scooters. Once launched in 2018, the shared scooters attracted about 39 million people to use them, doubling to 86 million in 2019.
Recently, according to relevant statistics, the global sales of shared service electric scooters in 2021 was 2.297 million units, and it is expected to rise to 7.547 million units in 2022-2025 with a CAGR of 32.27%. With the prevalence of shared electric scooters, the purchase demand for electric scooters by individuals in Europe and the United States is also expected to increase, injecting impetus into the future growth of the industry.
3. Loosening regulatory policies has helped unleash market vitality
In China, according to the "Road Traffic Safety Law of the People's Republic of China", electric scooters, balance vehicles, electric unicycles and other vehicles are not registered in accordance with the provisions of the means of passage, do not have the right of way, can not drive on non-motor roads, but can not enter the motor road, can only be used in closed residential roads and indoor venues and other places. In addition, Beijing, Shanghai, Shenzhen and other places have also issued relevant documents, banning electric scooters, electric balance vehicles on the road. It is necessary to wait until there are qualified standards and supporting regulations for electric scooters in China before they can be legally on the road. Pending the loosening of regulatory policies, the market potential needs to be developed.
email:1583694102@qq.com
wang@kongjiangauto.com