Share out the action electric scooter to breathe life into

First, overview of electric scooters

Electric scooters are short-range travel tools based on traditional skateboards and equipped with power kits, which are generally divided into two driving modes: two-wheel drive and single-wheel drive. The common transmission mode is hub motor and belt drive, and its main power source is lithium battery pack. Intelligent electric scooter is in the technology of electric scooters, with the development of artificial intelligence technology, integration of computer technology, automation technology, microelectronics technology, network information data processing, GPS positioning technology and human-computer interaction and other intelligent technology products.

In the shared micro-travel market, electric scooters and bicycles are the two mainstream means of transportation, which can better meet the short-distance travel of the public and public transportation connections and transfers, and effectively solve the "last kilometer" demand of urban transportation. Compared with bicycles, scooters occupy a small area, electric power saving, friendly to women when used, riding skills are low, and the application scenario is more extensive. In addition to meeting the daily short-distance travel needs of most people, the electric folding model can be stored in the trunk, and it can be combined with the car or the subway to extend the last kilometer, becoming one of the travel options for white-collar workers.

From the development history of the electric scooter industry, scooters first originated in Western countries and are widely influential among children in the United States. In 2001, 7 million people used scooters as toys in the United States, and skill sports are also very popular among American children and young adults. Electric scooters have a long history of development, but the high-speed popularity began in 2017 when the American company Bird launched a shared electric scooter, which achieved 10 million rides in 12 months, and Bird was successfully listed on the New York Stock Exchange in 2021. The promotion of shared scooters makes electric scooters widely popular around the world.

Second, the electric scooter industry policy review

The development of the electric balance scooter industry is limited due to safety accidents and right-of-way restrictions. In 2015, China's balance vehicle enterprises exported about 12 million balance vehicles, of which more than half were the United States. The increase in export volume also indicates that many mixed brands and enterprises, in September 2015, the United States began to appear balanced car fire accidents, by the end of 2015, the occurrence of fire, explosion accident balance car products have increased to 54. In view of the driving safety and quality problems of the balance car, in 2016, the traffic police in Shanghai, Beijing, Guangzhou and other places began to investigate and punish the torsion car, scooter, unicycle and other balance car products on the road, the United States and European countries have gradually introduced corresponding traffic regulations, and the balance car is limited in the right of way in many countries.

Third, electric scooter industry chain

From the perspective of the electric scooter industry chain, the upstream is the parts, the midstream is the electric scooter manufacturer, and the downstream is the electric scooter sales end and consumers. Specifically, the upstream of the electric scooter mainly includes chips, controllers, chargers, motors, batteries, battery protection boards, etc., of which the lithium battery pack is the power source.

From the perspective of the operation of the lithium-ion battery industry, in 2021, China's lithium-ion battery industry will deepen the supply-side structural reform as the main line, accelerate the modernization of the industrial chain and supply chain, achieve sustained and rapid growth of the whole industry, and continuously improve the supply capacity of advanced products. According to the Ministry of Industry and Information Technology data, in 2021, China's lithium-ion battery shipments reached 324GWh, an increase of 106%. From the perspective of lithium-ion battery production, according to the National Bureau of Statistics data, China's lithium-ion battery production in 2021 is 23.26 billion, an increase of 22.4%.

Fourth, electric scooter industry status analysis

1. Global market

The global electric scooter industry is expected to maintain steady growth. According to statistics, the total output value of global electric scooters in 2020 reached $1.21 billion, and it is expected to reach $3.341 billion in 2027, with a compound growth rate of 12.35% in 2021-2027.

From the global sales of electric scooters, according to statistics, the global sales of electric scooters in 2021 reached 6.231 million units, an increase of 41.58%.

From the global production of electric scooters, China is the main production base of electric scooters. According to statistics, the domestic production of electric scooters in 2021 is 5.465 million units, occupying a dominant position in the world

Five, the competitive pattern of the electric scooter industry

1. Global market

From the perspective of the global electric scooter market, at present, the main participants in the electric scooter market are No. 9 company, Razor, Happy Electronics, Hangzhou Gaomogui Trading Co., LTD. (Arlang), Zhejiang Aiwalker Technology Co., LTD., Zhejiang Yi Li Vehicle Industry Co., LTD., Jiewo Intelligent Technology Co., LTD.

From the perspective of the global electric scooter market competition pattern, according to statistics, in the top five global electric scooter sales in 2020, No. 9 company sold 2.317 million units, accounting for 52.62% of the market, and the second happy electronics sales were 448,000 units, accounting for 10.18%. Other manufacturers accounted for a relatively low volume, less than 10%.

2. Chinese market

From the perspective of the domestic market competition pattern, according to statistics, in 2021, China's electric scooter head enterprises in China's market share, No. 9 ranked first with 82.51% share, with an absolute advantage.

Six, the future development prospects of electric scooter industry

1. The demand for short-distance travel increases, and the advantages of electric scooters are obvious

According to the U.S. Global Family Travel Survey, short trips of 0-5 miles account for 60% of travel demand in the United States. Vehicles for short distance travel can avoid congestion and improve travel speed and efficiency when road traffic is not smooth. Both purchase and rental prices are lower than traditional car travel. And in the process of driving will not emit exhaust gas, the negative impact on the environment is small, the policy and publicity are strongly advocated.

Electric scooters can provide a solution to the pain points faced by traditional means of transportation in modern society. Public transportation, such as taxis and subways, often require a waiting period to take a ride, and the price of using taxi/self-driving parking is usually more expensive, while bus and subway stations are usually a long distance from the destination. The high-speed and portable attributes of electric scooters can better match the short-distance transportation needs of residents in the "last kilometer".

2. Sharing economy drives electric scooter market

Since 2010, shared transportation has gradually become popular, driving a new round of growth in the industry. According to the National Urban Transportation Association survey, from 2017 to 2019, the growth rate of shared micro-transportation use in the United States increased by 289%, mainly contributed by the expansion of shared scooters. Once launched in 2018, the shared scooters attracted about 39 million people to use them, doubling to 86 million in 2019.

Recently, according to relevant statistics, the global sales of shared service electric scooters in 2021 was 2.297 million units, and it is expected to rise to 7.547 million units in 2022-2025 with a CAGR of 32.27%. With the prevalence of shared electric scooters, the purchase demand for electric scooters by individuals in Europe and the United States is also expected to increase, injecting impetus into the future growth of the industry.

3. Loosening regulatory policies has helped unleash market vitality

In China, according to the "Road Traffic Safety Law of the People's Republic of China", electric scooters, balance vehicles, electric unicycles and other vehicles are not registered in accordance with the provisions of the means of passage, do not have the right of way, can not drive on non-motor roads, but can not enter the motor road, can only be used in closed residential roads and indoor venues and other places. In addition, Beijing, Shanghai, Shenzhen and other places have also issued relevant documents, banning electric scooters, electric balance vehicles on the road. It is necessary to wait until there are qualified standards and supporting regulations for electric scooters in China before they can be legally on the road. Pending the loosening of regulatory policies, the market potential needs to be developed.