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Overview of the car-hailing industry

Online car booking, short for online booking taxi service, refers to the business activities of building a service platform based on Internet technology, accessing qualified vehicles and drivers, and providing non-cruise booking taxi services by integrating supply and demand information.

Online car hailing refers to taxi services provided through Internet platforms, which are mainly divided into the following categories: Private car hailing: Online car hailing services provided by private car owners, usually their own private cars, to provide taxi services through Internet platforms; Ride-hailing: a ride-hailing service provided by a taxi company, usually a taxi company's vehicle, that provides taxi services via an Internet platform; Express: Provide more economical online car hailing services, usually private cars or taxi company vehicles, through the Internet platform to provide taxi services; Private car: Provide high-end online car-hailing services, usually luxury cars or commercial vehicles, and provide taxi services through the Internet platform; Hitch: A carpooling service provided by private car owners, usually private cars, via an Internet platform; Vehicle rental: The provision of long-term or short-term rental of vehicles, usually commercial or luxury vehicles, through the Internet platform to provide rental services.

China's car-hailing industry has experienced four stages of development. From 2010 to 2013, it was the preliminary pilot period. Didi Dacha completed the A round of financing and began to enter a period of rapid development. 2014-2015, this time for the outbreak period, the industry influx of a large number of players, about the network car regulatory documents and the government have been released; From 2016 to 2017, during the period of standardized integration, the regulations of China's car-hailing industry were gradually improved, and Didi Dache and Uber merged to form the absolute leader of China's car-hailing industry market. In 2018, there has been no transformation and upgrading stage, at this time, the safety issues caused by the network car industry have been national Chinese style, and the industry is facing challenges.

Second, China's online car booking further industrial optimization due to the improvement of policies and regulations

The development trend of China's car-hailing industry policy is standardization and integration, strengthening the supervision and management of car-hailing enterprises, and ensuring the safety and stability of users and the market. In April 2023, The State Council issued the Notice of The State Council on issuing the "14th Five-Year Plan" Market Supervision Modernization Plan [2021] No. 30, which pointed out that: improve the regulatory rules and standards for new forms of transportation such as online car hailing, shared bicycles, car time-sharing rental, and network freight. Guide platform enterprises to improve their service level and attract more operators to operate and start businesses online.

China's car-hailing users are mainly concentrated in young people and urban white-collar groups, and the frequency of its car-hailing users is also increasing. Among Chinese car-hailing users, users aged 18-35 account for the highest proportion, reaching 68.5%. At the same time, urban white-collar workers are also the main group of online car users, accounting for 60.5%. In the future, with the continuous development of the ride-hailing industry and the improvement of service quality, the usage rate and frequency of Chinese ride-hailing users are expected to further increase.

Third, in the post-epidemic era, China's car-hailing industry chain has been further optimized and integrated

The industrial chain consumption of China's online car hailing industry is complex, and the industrial chain is produced from the driver service end to the end user, whose driver end is mainly car enterprises, taxi companies, car ownership companies, private cars; Through these channels, drivers have passenger cars that can use the service and move into the platform through C2C mode, taxi company, B2B mode and other organizational modes; Platform types are divided into aggregation platform and vertical platform. Aggregation platform mainly includes Alipay, wechat, Meituan, Ctrip, Dianping, Amap Didi Travel, etc. Vertical platforms mainly include Dida travel, Huaxiaozhu, Shenzhou special car, etc. Finally, it flows to car-hailing consumers.

With the development of the Internet and the gradual standardization of China's car-hailing industry, the user scale of the car-hailing industry generally shows an upward trend, and the demand for the car-hailing industry also rises. In 2020, China is severely affected by the novel coronavirus epidemic, and its home-based policy directly affects the development of China's car-hailing industry, resulting in the stagnation of the development of the user scale of China's car-hailing industry. With the slowdown of the epidemic situation, the number of car-hailing users in China has rebounded. According to data, the number of car-hailing users in China in 2022 is 437 million. In the post-epidemic era, China's car-hailing industry has gradually rebounded.