China RV market analysis

Driving qualification is a major decision indicator for manufacturers to manufacture products, so light trucks below 6 meters are the main products, and enterprises are also more of these. The analysis of a class of chassis products shows that enterprises are more favored by low-threshold products, indicating the common disease of the domestic manufacturing industry, low-threshold products are easier to imitate manufacturing, and products with serious homogenization have entered the stage of price competition. Due to the uneven quality of various products, the reputation and brand of RV products will gradually differentiate, the product direction of various types of enterprises will gradually become clear, and enterprises that adhere to quality and cost-effective will win, and some enterprises will gradually be eliminated.

5. Regional market characteristics

The current regional characteristics of the development of the industry are more obvious. Jiangsu is the main sales region, followed by Shandong, Zhejiang, Liaoning and other regions. This year, the Guangdong passenger car market fell quickly.

With the development of the new coronavirus epidemic, because it is not possible to travel abroad in the short term, domestic short-distance road trips are actually a new choice for many high-end groups, and it is also a good pull for the RV market, and the domestic road trip market has become a main RV market. Therefore, motorhomes are also favored.

With the high growth of the market, some RV companies have also begun to choose new market opportunities here, therefore, the RV market in the next period of time to show a faster new round of growth.