"How to transform the enterprise, after the transformation, whether the steel business should be the main business, in 2012, MCC is also facing a strategic choice of what road to take in the future." Xiao Peng said.
On September 5, 2012, at the meeting of the head of MCC Group and China MCC Enterprises, Guo Wenqing, who had just assumed the post of vice chairman and general manager of MCC Group for two months, delivered a speech of more than 15,000 words.
Guo Wenqing pointed out that metallurgical engineering is the "home skill" of MCC people, and it is the national responsibility and mission of MCC. Enterprises should not and cannot abandon it, otherwise MCC will not be called MCC, and the advantages and characteristics of MCC will no longer exist.
Guo Wenqing stressed that in terms of transformation and development, the extension and diversification of the industrial chain have a reasonable "enterprise boundary" and "combat radius", relying on the comparative advantages of the traditional metallurgical industry to extend outward moderately, and its starting point and foothold are to enhance core capabilities, improve good quality, and rebuild and develop new advantages.
This speech cleared the fog of thought that puzzled and constrained the development of MCC, and answered the major question of what direction MCC should move in. Under the guidance of the new direction, MCC Group divested and reorganized the non-main business and non-advantageous business that affected the development of the enterprise, so that the resources were more concentrated in the core business, and embarked on the development road of returning to the main business. This meeting also became a turning point in the development of MCC Group, known as the "9·5" meeting.
Xiao Peng told reporters that the "9·5" meeting solved two major problems in development. The first is the question of direction. We should return to the main business, focus on the main business, and do a good job in metallurgical business. The second is the issue of transformation. It is necessary to seize the opportunity of future development, shift from the priority of output to the development of high quality, high level and high technology, and give play to the unique advantages of MCC.
"Metallurgical steel business is the mission given by the state to MCC Group, and it must not be given up. At the same time, MCC also recognized that the metallurgical market demand has undergone profound changes, not that the market does not exist. Therefore, as long as they can lead the market development and always occupy the commanding heights of technological innovation, companies will never be lost in this field." Xiao Peng said.
Line up the troops
The direction has been clear, and the next test is the execution ability of MCC Group, and the wisdom of resource allocation and combination of the group.
After years of development, MCC has accumulated corresponding advantages in the whole industry chain of metallurgical construction, with a national survey and design institute, a national engineering design institute, a large construction enterprise, and a leading steel structure manufacturer in China. In addition, MCC also has its own equipment manufacturing enterprises, which can provide core equipment for steel enterprises.
Under the changes in market demand, MCC Group continues to deepen reform and innovation to reshape the competitiveness of the metallurgical construction "national team".
The first thing to promote change is to build the basic formation and core strength of the metallurgical construction "national team".
On August 5, 2013, MCC held a seminar for the leaders of MCC Group and China MCC Enterprises, and elevated "Focusing on the main business of MCC and building a Better MCC" to the general guideline for the future development of MCC. Under the guidance of this policy, MCC Group re-allocated the resources of the sub-enterprises of scientific research, investigation and design, clarified the specialty areas of the sub-enterprises to focus on, and the positions in the field of metallurgical engineering.
On January 9, 2014, at the 2014 Work Conference of MCC and MCC, Guo Wenqing put forward new requirements for MCC to stand at the high-end of the international level and the height of the entire metallurgical industry, in view of the serious excess of steel production capacity in China and the urgent need for transformation and upgrading. With the leading core technology, continuous innovation and innovation ability, and irreplaceable advantages in the integration of the whole industrial chain of metallurgy, we assume the national responsibility to lead China's metallurgical construction to a higher level and to the center of the world stage. Under the guidance of this goal, MCC retains and matches high-quality resources in accordance with the "world first" standard, consolidating and strengthening MCC's leading position in the field of metallurgical engineering.
After 2015, MCC Group has successively deployed from the top-level design, action manual, assessment system and other aspects, according to the 8 major parts of iron and steel metallurgy and 19 business units, the first and second echelons of design enterprises have been defined, and the corresponding construction sub-enterprises have formed the basic formation and core team of the metallurgical construction "national team".
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