Plastic runway industry market space situation, development trend and competition

Plastic runway industry market space situation, development trend and competition

1, plastic runway industry market space is huge

The plastic track, also known as the all-weather track for athletics, is composed of polyurethane prepolymers, mixed polyethers, waste tire rubber, EPDM rubber pellets or PU pellets, pigments, additives and fillers. With the continuous development of China's economy and society, the country also increases the investment in culture and education, especially in the proportion of investment in sports facilities. As a necessary place for students' activities, the track and field is the focus of school construction. According to the relevant statistics released by the General Administration of Sport of the State, as of December 31, 2022, the country has a total of 4,226,800 sports venues, with a sports field area of 3,702 million square meters, and a per capita sports field area of 2.62 square meters, including 197,400 national track and field venues. Compared with the situation at the end of 2021, the number of sports venues increased by 255,400, and the area of sports venues increased by 291 million square meters; Per capita sports field area increased by 0.21 square meters; The number of fields in the country increased by 0.82 million. At present, China's per capita sports venues are less than 3 square meters, while the United States is 16 square meters, Japan is 19 square meters, China's sports venues market contains huge space. The National Fitness Plan (2016-2020) calls for the rational use of scenic spots, country parks, urban parks, public green Spaces, squares and vacant urban Spaces for the construction of leisure and fitness facilities. It can be expected that the future plastic runway industry will maintain a strong momentum for sustainable development. The "Fourteenth Five-Year Plan for Sports Development" issued by the General Administration of Sport of the State proposed that the sports industry should be cultivated and supported as a green industry and a sunrise industry. The main goal of sports development during the 14th Five-Year Plan period has been determined - the total scale of the national sports industry will reach 5 trillion yuan by 2025.

2, the development trend of plastic runway industry

(1) Plastic sports venues occupy a mainstream position

With the development of economy, plastic sports venues have become part of the modernization of sports facilities in the world today. Now, PU, EPDM plastic sports surface materials have become the IAAF approved paving materials, but also the current international and domestic large-scale track and field competition standard venue materials. In the future, the sports venues will mainly be plastic sports venues.

(2) Healthy green environmental protection

With the development of China's market economy and the improvement of people's living standards, especially the successful holding of the 2008 Beijing Olympic Games and the all-round development of the national fitness campaign, higher requirements have been put forward for sports venues. The plastic track has become one of the basic hardware of various sports venues, universities and primary and secondary schools, and the plastic track based on MDI meets the environmental protection requirements, especially suitable for the laying of the vast number of primary and secondary school sports grounds and indoor plastic ground.

(3) Focus on brand building

Brand is an important factor affecting the product market share, a good brand has a huge influence, will affect the choice of buyers and consumers. With the improvement of living standards and the change of consumer awareness, people pay more and more attention to the environmental protection and safety performance of products, and the brand is undoubtedly an important guarantee of quality for consumers. In addition, a brand with high market recognition is also an important means to improve product quality and obtain stable sales channels.

(4) Market segments develop rapidly

All kinds of new paving technology and new materials are the focus of attention in the future. With the improvement of people's overall living standards, plastic sports field products will gradually serialize and diversify, plastic runway technology will also show a new situation, nanotechnology, blending technology and many new materials will promote the further development of China's plastic runway, plastic runway will be in the direction of higher performance, lower cost, more environmental protection and health. At the same time, the plastic track is increasingly popular in our country, which has important practical significance for protecting people's health and developing national sports undertakings.

3. Competition in the plastic runway industry

(1) The industry concentration is low

EPDM granule belongs to one kind of polyurethane runway paving material. In September 1979, China used polyurethane plastic track for the first time in Beijing Workers' Stadium. In recent years, under the influence of national strategies and policies, plastic runway has developed rapidly, polyurethane runway has been welcomed by market players with low cost and high cost performance, and polyurethane runway paving material industry has been able to grow rapidly. Due to the low industry threshold and weak market supervision, a large number of enterprises have entered the rubber pellet industry, the number of enterprises is large, the geographical distribution is more dispersed, and the industry concentration is low.

(2) The overall competitiveness of the industry is weak, and there is a certain differentiation within the industry

Polyurethane runway paving material industry belongs to the sports plastic industry. At present, the enterprise scale of the sports plastic industry is generally small, the lack of core technology and core products, the overall competitiveness of the industry is weak, and there is a certain differentiation within the industry. Most enterprises generally small scale, research and development innovation ability is weak, failed to establish stable sales channels, product quality is not high, rely on low prices in the low-end market competition. With the further standardization of the market and industrial transformation and upgrading, these enterprises will be eliminated by the industry or merged by superior enterprises.

(3) Industry order to be standardized

In recent years, China's sports plastic track market demand has grown rapidly, attracting a large number of enterprises to enter the sports plastic industry. The good and bad operators vary, the product structure convergence phenomenon is serious, the industry competition order is more chaotic, and the business development of the advantageous enterprises in the industry has also caused a certain impact. In addition, the industry supervision is weak, and the industry is in a state of lack of supervision. The construction parties of sports facilities such as schools have a weak cognition of sports plastic materials and brands, which makes the market appear a vicious competition situation of "bad money driving out good money". With the increase of supervision and industrial upgrading and the improvement of final consumer awareness, the industry order will be gradually standardized.

(4) The degree of product differences is gradually increasing

A large number of enterprises in the industry lack core technologies and products, do not have core competitiveness, can only imitate the products of outstanding enterprises at home and abroad, resulting in serious product homogeneity and fierce market competition. However, with the continuous development of the economy and the continuous improvement of chemical materials technology, the potential market demand will continue to be stimulated and promote the industry to innovate. At present, some excellent enterprises at home and abroad are promoting the plastic track industry towards higher performance, lower cost, more environmentally friendly and healthy direction, sports plastic material products are serialized and diversified, the degree of product difference is gradually improving, the overall competitiveness of the future industry will be significantly improved.