1. Sustainable development capability to support green transformation
Over the past 50 years, the frequency of extreme weather events has increased about 75-fold. If the environment continues to deteriorate, it will not only have a lot of impact on people's lives, but also bring great risks to the production and operation of enterprises. Therefore, governments and enterprises of all countries have introduced policies or made commitments to actively carry out green transformation, reduce greenhouse gas emissions, and jointly cope with the challenges brought by climate change.
As a big energy consumer, China's energy transformation process has been further accelerated after the "double carbon" goal was proposed. It is expected that by 2040, the share of non-fossil energy demand in primary energy will reach about 42%. The chemical industry as one of the pillar industries of China's national economy, in the context of the new requirements of the "dual carbon" goal and the general trend of energy transformation, the pressure of carbon reduction and green development has increased rapidly. Combined with domestic and foreign energy development trends and industry transformation direction, Chinese chemical enterprises can consider the following three development ideas:
(1) Comprehensively accelerate and promote carbon reduction transformation in the energy production process in the short term, vigorously promote energy conservation and emission reduction, and take the lead in creating a resilient and flexible core business in the process of industry transformation.
(2), from the strategic level layout of low-carbon technologies, including new materials and application development, plastic recycling, carbon capture and storage (CCS) commercial landing, equipment electrification upgrade and a series of high-potential emerging technologies, focus on accelerating innovation, research and development and testing, early realization of commercial promotion and operation, grasp the market opportunities, while doing a good job in the reserve of technical solutions.
(3) Combine all kinds of self-produced and imported raw material resources to promote all kinds of clean energy, biomass energy and new energy power generation, while combining the development potential of hydrogen energy, accelerate the development and enrichment of hydrogen scenarios, and lay the foundation for the exploration of industry layout after the future transformation of new energy.
To build world-class sustainability capabilities and operations, Chinese enterprises can start from three aspects:
(1) According to the new trend and new normal, and combined with the company's own situation, formulate a clear green low-carbon vision and carbon reduction goals. Clarify the development strategic layout, carry out business portfolio sorting, link the theme of carbon reduction with corporate strategy and business transformation, formulate carbon reduction strategic planning and promotion roadmap, so as to lay out future formats in advance, balance traditional business and emerging business, and achieve a smooth transition.
(2) Plan carbon reduction measures at the asset level, design climate risk response plans, and prepare for and implement transformation at the business operation level. At the same time, we carry out green innovation in supply chain and finance, and strive to lead the industry's green and low-carbon extension innovation and exploration in combination with the company's own capabilities. Such as increasing financial investment, using corporate venture capital (CVC) to accelerate investment in green innovation.
(3) Carry out the transformation of green and low-carbon operation and management mode, improve the ability of low-carbon operation optimization, low-carbon business exploration and new construction, adjust the organizational structure, strengthen the construction of low-carbon and green culture and action publicity, introduce systematic processes and solutions, and escort the green and low-carbon energy transformation.
The green zero carbon transition is still in the exploration and research stage in technology, industry and policy, and many uncertainties also mean greater development and impact potential. With the help of McKinsey, a number of the world's leading oil, gas and chemical companies from many countries and regions combined with their own endowments to explore and determine their own green energy transition and development path, clear the transformation vision and start the transformation, and begin to focus on leading the next round of rapid development. Based on its international perspective and experience, McKinsey is willing to work with Chinese chemical companies to formulate vision and path planning for zero-carbon development and energy transition, assess the potential impact of the new situation on the core assets of Chinese chemical companies, and explore related new business opportunities. It also supports the investment demonstration and launch of new directions related to zero carbon and energy transformation, provides end-to-end support for the actual operation and promotion of zero carbon business, and designs, implements and optimises the sustainable development governance framework for the company, so as to comprehensively help and accelerate the sustainable development transformation of Chinese chemical enterprises.
2. Systematic overseas M&A capability with Chinese characteristics
To become a world-class industry leader, overseas mergers and acquisitions are a threshold that Chinese companies must cross. The reason is that it is difficult to become a global leader by relying solely on the domestic market, and it is a strategic need for Chinese enterprises to acquire technology and diversify risks through overseas mergers and acquisitions. In addition, after the epidemic, Chinese enterprises' overseas mergers and acquisitions face favorable macroeconomic and market environment, and as long as the industry is not subject to regulatory restrictions, Chinese enterprises' overseas mergers and acquisitions face relatively mild domestic and foreign supervision.
However, it is not easy for Chinese companies to make overseas acquisitions successful. Integration after a cross-border merger is extremely complex, requiring the removal of deep-rooted obstacles such as differences in business concepts and cultural conflicts, which can be challenging for companies without relevant experience. McKinsey studied more than 120 major overseas deals completed by Chinese companies over the past decade and identified two key ingredients for successful overseas investments: a compelling M&A strategy and deal logic, and well-planned and executed post-merger integration.
The key to successful cross-border M&A is that the transaction logic is clear and well aligned with the acquirer's corporate strategy. After a transaction is completed, a comprehensive post-merger integration plan that aligns with the strategic objectives of the transaction is critical to value creation. If the world's best M&A ability is summed up in one sentence, it is "to find the perfect combination between transaction logic and post-merger integration with the goal of maximizing long-term shareholder value for both parties."
On the road of globalization, Chinese enterprises need to adopt the pattern of "systematic mergers and acquisitions with Chinese characteristics". This model can achieve the dual purpose of maintaining strategic focus and focus without losing decision-making flexibility, and the right balance of internal capabilities and external support to ensure high-quality transaction execution. To carry out systematic M&A with Chinese characteristics, the following five-step approach can be adopted to ensure the continuous acquisition and effective capture of M&A opportunities:
Outline a deal in an M&A blueprint without the need for detail;
Proactively create a long list of at least 50 to 100 potential M&A targets each year; Establish a unified evaluation criteria and focus on evaluating 10 to 15 preferred targets each year
Conduct rigorous formal due diligence on key targets, focusing on demonstrating the logic of value creation and the feasibility of cultural integration
Transaction execution and integration planning should be carried out in parallel and iteratively, and the two should not be separated in order to complete the transaction.
Overseas M&A is a tough job, especially for Chinese companies that have traditionally focused on the domestic market. However, keeping an open mind, adhering to the established strategic goals of enterprises, taking value creation as the orientation of mergers and acquisitions, starting from some small and medium-sized mergers and acquisitions with reasonable costs, gradually accumulating experience, and constructing a set of systematic mergers and acquisitions capabilities with Chinese characteristics can effectively help Chinese enterprises quickly gain overseas market share and form a huge help for building world-class enterprises. At the same time, overseas mergers and acquisitions are of great strategic significance for China's chemical industry to form a systematic industrial integration capability, promote the high-quality development of the industry, and build a global market industry chain.
In the next ten years, the road to be taken by Chinese enterprises is destined to maintain the same frequency resonance with the development trend of the world economy and the great rejuvenation of the Chinese nation. Standing at the crossroads of century-old changes, Chinese chemical enterprises should have the confidence, responsibility and methods to consolidate core competitiveness through high-quality development, build world-class enterprises, expand global influence, seize international market opportunities, and forge ahead in the change.
As a leading global management consulting brand, McKinsey & Company has long served the world's largest energy, chemical and materials companies, and has been deeply engaged in the Chinese market for nearly 30 years, providing consulting services to state-owned and private local enterprises. We have witnessed the rapid development of China's energy, chemical and material industries, participated in the turnaround of state-owned enterprises, accompanied the leapfrog development of private enterprises, and assisted the cross-functional transformation of Chinese enterprises to benefit from management and promote development with lean. We will remain committed to helping China's energy and chemical enterprises create long-term value and accelerate their development into world-class enterprises.
email:1583694102@qq.com
wang@kongjiangauto.com