Market size, market segments and competition pattern of China's daily chemical industry in 2021

5, Volkswagen daily chemical products in Europe and the United States, South Korea and China's local brands three pillars

China's mass daily chemical market is dominated by European and American brands, local brands and Korean brands. In 2019, L 'Oreal Paris, China's mass daily chemical product brand, ranked first with a market share of 5.3%; Domestic brand Baiquing ranked second with a market share of 4.0%. Olay ranked third with a 3.3% market share.

6, personal care products are the main daily chemical products in China

In 2020, China's daily chemical industry will focus on personal care products. In 2020, China's personal care products will achieve sales revenue of 73.763 billion US dollars, accounting for 81.35% of the total scale of China's daily chemical industry; Household daily chemical products achieved sales revenue of 16.912 billion US dollars, accounting for 18.65% of the total scale of China's daily chemical industry.

7, personal care products market products with multinational brands as the main products

Personal care products mainly include cosmetics, skin care products and oral care products and other daily chemical products for personal use. At present, the top two in China's personal care products market are L 'Oreal Paris and Lancome, respectively, accounting for 3.1% and 2.4% of China's personal care products market, China's local brands Baiquing and Natang ranked third and sixth in China's personal care products market, respectively, accounting for 2.3% and 1.8% of China's personal care products market.

From the perspective of China's TOP10 personal care product brands in 2019, L 'Oreal, Procter & Gamble, Estee Lauder and other international brands are basically the main brands, and only Baiquing and Natang in China are on the list. It can be seen that China's daily chemical brand in the field of personal care products there is still a large space for development.

8. The market size of personal care products - cosmetics is growing

With the continuous development of China's economy and the continuous improvement of residents' income level, under the development of big-name cosmetics companies in Europe, the United States, Japan and South Korea on the Chinese market, the cosmetics consumption concept of domestic consumers has gradually increased, and the scale of the domestic cosmetics market has expanded rapidly. According to Euromonitor, the size of China's cosmetics market reached 321.859 billion yuan in 2019, an increase of 16.87% compared with 2018.

In 2020, as the public's awareness of cosmetics is no longer strange, the willingness and ability of Chinese young people to consume cosmetics is gradually enhanced, and cosmetics have gradually become a necessity in People's Daily life. According to the scale of China's cosmetics in 2020 measured by Euromonitor, the scale of China's cosmetics market will continue to expand in 2020, and the market size will reach about 343 billion yuan.

9, Personal care - skin care is the most important cosmetic products in our country

In China's cosmetics industry structure in 2019, skin care accounted for a larger share of 75.94%; Followed by makeup products, accounting for 17.15% of total sales, ranked second; Sunscreen care and perfume accounted for 3.86% and 3.06% of the total sales of China's cosmetics industry, respectively.

10, Personal care products - oral care products market share increased year by year

From 2010 to 2019, the market size of China's oral products industry has increased year by year. In 2019, the market size of China's oral products industry was 46.224 billion yuan, an increase of 10.40% compared with 2018. In 2020, due to the epidemic, people's consumer confidence in oral care products will decline, but because oral care products are basically necessities of life, the growth rate of oral care products will decline but will still be in a state of growth. According to the data predicted by Euromonitor, the market size of China's oral products industry will be about 49.1 billion yuan in 2020.

11, Personal care - toothpaste is the most important oral care products in China

In 2019, toothpaste was the largest oral product in China, accounting for 61.88% of the total sales of China's oral product industry. Mouthwash/tooth rinse and tooth whitening agent accounted for 1.45% and 0.19% of the total sales of China's oral products industry, respectively.

12, China's local brands basically occupy the top three of China's ten big family daily chemical product brands

In the field of household chemical products, China's local brands have a high market share. According to Euromonitor data show that in 2020, the top three domestic daily chemical products market in China are all local products, respectively, Guangzhou Libai's Libai, Nais's Diao brand and Guangzhou Blue Moon's Blue Moon, the market share of 13.7%, 9.6% and 6.6%.

Secret, Tide and other international brands were squeezed into the fourth and fifth places by China's local products, which shows that China's local products have a good development prospect in the field of domestic daily chemical products in China.